Senior Digital Marketing Manager

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• The MANSCAPED Team   

Who We Are - MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team. 

 

Who We’re Looking For - Reporting to the Senior Director, Integrated Marketing, we are seeking a Senior Digital Marketing Manager to lead and implement campaigns across paid media channels. This role will also focus on improving omni-channel performance through cross-collaboration with other marketing teams.

The MANSCAPED® Way - At MANSCAPED®, what we do matters – but how we do it matters more. We take ownership of our work, showing up with accountability and a commitment to quality at every level. We work as one team, guided by a belief to unite, never divide, and to lead with empathy in how we support and challenge one another. The best ideas win, and they come from keeping our egos in check and our standards high. We stay humble, open to learning, and willing to grow. We bring fun to the journey, because great work shouldn’t come at the expense of enjoying what you do. We stay nimble and innovative, always looking for smarter and better ways to get things done. Ball work is honest work, and that mindset shows up in everything we do, including our proud partnership with the Testicular Cancer Society and our commitment to raising awareness of the ball-busting disease.

Responsibilities: 

• Manage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat 

• Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels 

• Serve as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teams   

• Direct agency partner on day-to-day executional needs and inspire strategic and operational excellence (flighting, landing page strategy, channel mix, creative assets, UTM tagging, etc.) 

• Partner with department leadership and agency to improve paid media performance through regimented learning agenda (running betas, audience/creative/landing page test planning and execution, platform optimizations) 

• Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams, working with the creative teams to request, strategize and provide feedback on ad concepts that will be used across the entire marketing department 

• Track and communicate product updates (including in-stock and out-of-stock) with the broader marketing team, aligning media with organization’s product priorities 

• Manage the TikTok Shop program to grow GMV month-over-month by working closely with organic, Amazon, and affiliate team members 

• Cross-share learnings and ideas with other team members (creative, podcast, paid media, etc.) to help drive results in other channels 

• Find ways to drive international growth for the company while maintaining efficiencies 

• Build and manage relationships with platform partners and external vendors, and negotiate CPMs and budgets for new tests 

• Stay up to date on platform trends, new product offerings, etc. to assess potential new opportunities to improve efficiencies 

• Other duties as required 

Qualifications: 

• 6+ years of digital marketing experience, with a preference for experience across Meta, Google, TikTok and other digital platforms 

• Experience with Asana or similar project management tools 

• Strong communications skills with ability to build trust within cross-functional relationships 

• Self-motivated professional who will be as passionate about our rapidly growing business as the rest of our team 

• Natural problem solver with intuition to operate autonomously 

• Detail-oriented, highly motivated, self-starter with a passion for quality and organization 

• Highly detailed and able to juggle multiple tasks 

• Collaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphere 

• Excited to learn and grow within a fast-moving organization 

MANSCAPED® Benefits 

• Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance. 
• Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover. 
• Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.  
• We offer 9 paid holidays throughout the year to give you the opportunity to celebrate important moments and take a break from work. 
• Some call it pet insurance, we call it Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind.
• Our comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events. 
• Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered. 
• If you're facing life's challenges, our confidential Employee Assistance Program offers resources to help you navigate them. 
• Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our accident and critical illness plans can provide financial support during the most difficult of times.
• Let us take the guess work out of retirement planning with our employee 401(k) plan and company match. 
• We are a remote-first employer. You will receive a monthly utility allowance to help cover the costs of Wifi and phone usage. 
• Enjoy a generous discount on our products as part of our employee discount program, making holiday and birthday shopping a breeze. 
• Participate in our exciting wellness challenges designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well-being. 
• We support our families by offering paid parental leave to support you during a pivotal time in your life, adding to the family! 
• We like to cheer each other on. Our regular recognition initiatives ensure you are acknowledged for your hard work and achievements. 
• We encourage community involvement by offering one paid volunteer day per year, allowing you to support a cause that means the most to you.
• We are a certified Great Place to Work, growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees.

Compensation Range$123,000—$133,000 USD