triplelift · Marketing
New York, New York, United StatesOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… across paid, social, email, and direct mail. 4. Paid Media & Social Strategy Oversee paid social …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… will oversee events, sponsorships, paid media, social, ABM, lifecycle marketing, and marketing operations, ensuring full alignment …”
Retention and reactivation programs are core here.
Website / CRO
“… our Privacy Policies on our TripleLift and 1plusX website …”
Experimentation cadence and on-site conversion live here.
ABM
“… leader will oversee events, sponsorships, paid media, social, ABM …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… develop a high-performing team across: Events and field marketing Paid media Social Marketing operations Establish performance …”
Partner-sourced leads and event programs are core here.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… across paid, social, email, and direct mail. 4. Paid Media & Social Strategy Oversee paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… will oversee events, sponsorships, paid media, social, ABM, lifecycle marketing, and marketing operations, ensuring full alignment …
Why it matters here: Retention and reactivation programs are core here.
… our Privacy Policies on our TripleLift and 1plusX website …
Why it matters here: Experimentation cadence and on-site conversion live here.
… leader will oversee events, sponsorships, paid media, social, ABM …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… develop a high-performing team across: Events and field marketing Paid media Social Marketing operations Establish performance …
Why it matters here: Partner-sourced leads and event programs are core here.
Tools mentioned
… Continuously refine attribution logic and journey-stage tracking in Salesforce …
Success metrics mentioned
… Revenue Marketing to lead our global demand and pipeline engine. This is a senior marketing leadership …
… measurable growth, we are seeking a Senior Director, Revenue Marketing to lead our global demand and …
… and Executive Leadership. Build a culture of accountability, experimentation …
… conversion (active pipeline) and long-term nurture. Continuously refine attribution logic and journey-stage tracking in Salesforce. 3. …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
triplelift
triplelift has 3 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
TripleLift is evolving into the Creative SSP, delivering measurable outcomes through orchestration of creative, supply, audience, and intelligence. To bring this positioning to market and drive measurable growth, we are seeking a Senior Director, Revenue Marketing to lead our global demand and pipeline engine.
This is a senior marketing leadership role with direct accountability for revenue impact. The Head of Revenue Marketing will own the strategy, execution, and operational infrastructure required to influence pipeline, accelerate opportunities, and contribute to closed-won revenue across North America and International markets.
This leader will oversee events, sponsorships, paid media, social, ABM, lifecycle marketing, and marketing operations, ensuring full alignment with Sales and Executive Leadership. The role requires both strategic vision and operational rigor.
TripleLift is at a critical inflection point. As we scale our Creative SSP positioning and global growth strategy, marketing must serve as a measurable revenue driver, not just a brand function.
The Senior Director, Revenue Marketing, will architect and operate the engine that connects narrative to pipeline, pipeline to revenue, and strategy to execution. This role is central to achieving our growth ambitions and building a modern, accountable marketing organization.
US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Salary range transparency$160,000—$200,000 USDLife at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Establishing People, Culture and Community Initiatives
At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
Privacy Policy
Please see our Privacy Policies on our TripleLift and 1plusX websites.
TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.
Apply before August 21, 2026.
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.