triplelift · Product Marketing
New York, New York, United StatesOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
ABM
“… Revenue Alignment & Pipeline Impact - Partner with ABM and Demand Gen to ensure messaging supports …”
Account selection and 1:1 campaigns usually partner with sales.
Google Tag Manager
“… messaging versus legacy platforms and point solutions. AI GTM Strategy & Launch Leadership - Own end-to-end …”
Pipeline
“… and packaging strategy. - Align launches to quarterly pipeline goals across regions. Revenue Alignment & Pipeline …”
Revenue
“… brands, agencies, and publishers. This is a high-impact, revenue …”
Activation
“… we are embedding intelligence across creative, curation, targeting, activation …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Revenue Alignment & Pipeline Impact - Partner with ABM and Demand Gen to ensure messaging supports …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
Tools mentioned
… messaging versus legacy platforms and point solutions. AI GTM Strategy & Launch Leadership - Own end-to-end …
Success metrics mentioned
… and packaging strategy. - Align launches to quarterly pipeline goals across regions. Revenue Alignment & Pipeline …
… brands, agencies, and publishers. This is a high-impact, revenue …
… we are embedding intelligence across creative, curation, targeting, activation …
Responsibility patterns called out
… AI GTM Strategy & Launch Leadership - Own end-to-end GTM for AI-led launches. - Define ICP, …
… enablement materials that support high-value, complex deals. Sales Enablement for Intelligent Solutions - Develop narratives that …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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| Director of Product Marketing, Agentic AI New York, NY / Sunnyvale, CA | CoreWeave, Inc. | Product Marketing | Onsite |
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| Director of Product Marketing, AI San Francisco, CA | sigmacomputing | Product Marketing | Onsite |
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| Director, Product Marketing San Francisco | cardless | Product Marketing | Onsite |
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| Director, Product Marketing - DSP New York or San Mateo | inmobi | Product Marketing | Onsite |
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| Director, Product Marketing Seattle, Washington, United States | liveviewtechnologiesinc | Product Marketing | Onsite |
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| Director, Product Marketing Management United States | storable | Product Marketing | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
triplelift
triplelift has 3 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
TripleLift is evolving from a media platform into an intelligence-powered growth engine. As AI reshapes how brands plan, buy, optimize, and measure media, we are embedding intelligence across creative, curation, targeting, activation, and measurement.
We are hiring a Director of Product Marketing to lead how we bring AI-powered products to market.
This leader will define positioning, packaging, and go-to-market strategy for AI-driven solutions across CTV, video, native, retail media, and emerging formats. They will translate complex machine learning, predictive models, and automation capabilities into clear business outcomes for brands, agencies, and publishers.
This is a high-impact, revenue-facing role at the center of Product, Sales, and Marketing.
AI Product Positioning & Messaging
- Lead positioning for AI-driven capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement.
- Translate technical capabilities into clear business value.
- Develop differentiated messaging versus legacy platforms and point solutions.
AI GTM Strategy & Launch Leadership
- Own end-to-end GTM for AI-led launches.
- Define ICP, use cases, buyer personas, and packaging strategy.
- Align launches to quarterly pipeline goals across regions.
Revenue Alignment & Pipeline Impact
- Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns.
- Align messaging to account journey stages.
- Build enablement materials that support high-value, complex deals.
Sales Enablement for Intelligent Solutions
- Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation.
- Build competitive battlecards.
- Integrate AI positioning into enterprise sales motions.
Thought Leadership in AI-Driven Advertising
- Shape POV on how AI is transforming media buying, CTV monetization, retail media, and creative performance.
- Develop content optimized for AI-influenced search and buyer behavior.
Cross-Functional Intelligence Layer
- Act as connective tissue between Product, Engineering, Sales, ABM, and MOPs.
- Help operationalize account intelligence within marketing and sales workflows.
- AI-driven products have clear, differentiated positioning.
- Sales confidently articulates intelligence-driven value.
- AI launches are aligned to measurable pipeline impact.
- Marketing campaigns are powered by intelligent segmentation.
- TripleLift is recognized as a leader in applied AI for media.
- 8–12+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms.
- Experience marketing machine learning, automation, or predictive modeling products.
- Strong technical fluency with ability to translate complexity.
- Experience supporting enterprise sales cycles.
- Proven track record launching complex AI-driven solutions.
- Strategic storyteller.
- Technically credible.
- Revenue-oriented.
- Operationally strong.
- Cross-functional leader.
Marketing is expected to support significant pipeline targets across regions. ABM has matured into a measurable revenue engine. To scale that impact, we need product marketing that can translate AI capabilities into economic value, fuel ABM with differentiated messaging, and help Sales win complex, intelligence-driven deals.
US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Salary range transparency$140,000—$190,000 USDLife at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Establishing People, Culture and Community Initiatives
At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
Privacy Policy
Please see our Privacy Policies on our TripleLift and 1plusX websites.
TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.
Apply before August 21, 2026.
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