handshake · Growth Marketing
San Francisco, CAOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… Growth Marketing Manager with a focus on paid social to own acquisition channels end-to-end, scale LinkedIn …”
Creative iteration speed and channel-level attribution matter here.
Notion
“… team with leadership from Scale AI, Meta, xAI, Notion …”
Revenue
“… Build a massive, fast-growing business with billions in revenue THE ROLE Handshake AI connects frontier AI …”
CAC
“… channel-mix budget models from a ramp plan and CAC target - Creative self-sufficiency: you write copy …”
Activation
“… activation targets - New Channels: Launch net-new paid social platforms (TikTok, Snapchat) from zero, with structured …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Growth Marketing Manager with a focus on paid social to own acquisition channels end-to-end, scale LinkedIn …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
Tools mentioned
… team with leadership from Scale AI, Meta, xAI, Notion …
Success metrics mentioned
… Build a massive, fast-growing business with billions in revenue THE ROLE Handshake AI connects frontier AI …
… channel-mix budget models from a ramp plan and CAC target - Creative self-sufficiency: you write copy …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Sr. Growth Marketing Manager, Paid Social Mountain View, US | earnin | — | Onsite |
|
| Lifecycle Growth Marketing Senior Manager, Retention Los Angeles, California, United States |
handshake
handshake has 3 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling—from freelance AI training gigs to first internships to full-time careers and beyond. In 2025, we tripled our ARR at scale.
Why join Handshake now:
Shape how every career evolves in the AI economy, at global scale, with impact your friends, family, and peers can see and feel
Work hand-in-hand with world-class AI labs, Fortune 500 partners, and the world’s top educational institutions
Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
Build a massive, fast-growing business with billions in revenue
Handshake AI connects frontier AI labs with the domain experts they need to train their models—PhDs, engineers, lawyers, doctors, and more. When a lab needs thousands of specialists activated within days, our growth team makes it happen. We’re looking for a Senior Growth Marketing Manager with a focus on paid social to own acquisition channels end-to-end, scale LinkedIn and Meta, break into untapped platforms like TikTok, and serve as a thought partner on project-level budget strategy. This role sits within our product org, so funnel changes move fast.
Paid Social: Own and scale LinkedIn and Meta as our primary growth channels—managing campaign strategy, creative iteration, audience targeting, and daily optimization to hit cost-per-activation targets
New Channels: Launch net-new paid social platforms (TikTok, Snapchat) from zero, with structured tests, clear exit criteria, and a scaling plan for what works
Channel Coverage: Take 1–2 existing channels off our current Growth Marketer’s plate, contributing to Google and Reddit alongside your paid social focus
Speed: Respond to same-day campaign needs—when delivery ops surfaces a ramp requirement, campaigns are live within hours
Budget Modeling: Translate project ramp plans and bill rates into channel spend forecasts, owning cost-per-activation accountability for each engagement
International Expansion: Pioneer growth into new markets—starting with Canada and UK, and eventually Spanish-speaking markets in Mexico and LatAm
5+ years in growth or performance marketing with a focus on paid social channels
Hands-on LinkedIn and/or Meta experience—campaign builds, creative testing, audience strategy, and bid optimization
$1M+ in annual ad spend managed across paid social and other paid channels
Experience launching a paid channel from scratch—business case, test structure, and scale
Ability to build channel-mix budget models from a ramp plan and CAC target
Creative self-sufficiency: you write copy and iterate on ads without waiting on a designer
Comfort with spiky, project-based demand and making fast decisions with incomplete data
Bonus Points:
Experience with TikTok, Snapchat, or other emerging paid social platforms
Familiarity with AI training, data labeling, or model evaluation
International campaign experience across multiple markets or languages
Handshake delivers benefits that help you feel supported—and thrive at work and in life. The below benefits are for full-time US employees.
🎯 Ownership: Equity in a fast-growing company
💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
📚 Growth: $2,000 learning stipend, ongoing development
💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
🤝 Connection: Team outings & referral bonuses
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.
More to explore
… activation targets - New Channels: Launch net-new paid social platforms (TikTok, Snapchat) from zero, with structured …
Responsibility patterns called out
… focus on paid social to own acquisition channels end-to-end …
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| crunchyroll |
| — |
| Onsite |
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| Senior Developer Growth Marketing Manager US-CA-Menlo Park | snowflake | — | Onsite |
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| Senior Digital Content & Growth Marketing Manager Pleasanton, CA | noctrixhealth | — | Onsite |
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| Senior Director, Growth Marketing – Organic Growth (SEO/GEO) San Francisco, California, USA | Datadog, Inc. | SEO | Onsite |
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| Senior Growth Marketing Manager (CZ) Prague | myriad-ai | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.