assorthealth · Demand Generation
San FranciscoRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… quality bar across every external touchpoint, from paid search ads and landing pages to email, LinkedIn, …”
Search bidding and budget pacing usually sit with this kind of role.
Website / CRO
“… efficiency across paid and emerging channels. - Own website conversion: demo flows, landing pages, and CRO …”
Experimentation cadence and on-site conversion live here.
Google Analytics
“… and web analytics: landing page testing, conversion funnels, GA4 …”
HubSpot
“… HubSpot - Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude …”
Pipeline
“… constantly measuring, experimenting, reallocating spend, and building repeatable pipeline …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… quality bar across every external touchpoint, from paid search ads and landing pages to email, LinkedIn, …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… efficiency across paid and emerging channels. - Own website conversion: demo flows, landing pages, and CRO …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… and web analytics: landing page testing, conversion funnels, GA4 …
… HubSpot - Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude …
Success metrics mentioned
… constantly measuring, experimenting, reallocating spend, and building repeatable pipeline …
… will cross 250 by the end of 2026. Revenue is up 20x in 15 months and …
… paid scaling. - Build a culture of rapid experimentation …
… across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control …
Responsibility patterns called out
… strong QA and brand control - Own measurement end-to-end …
… efficiency across paid and emerging channels. - Own website conversion: demo flows, landing pages, and CRO …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro and own website experimentation.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Sr. Demand Generation Marketing Manager, Operations and Demand - Observability US-CA-Menlo Park | snowflake | Demand Generation | Remote |
|
| Senior Demand Generation Manager Canada | greatquestion | Demand Generation | Remote |
|
| Senior Demand Generation Manager Remote - Portugal | salsify | Demand Generation | Remote |
|
| Senior Demand Generation Manager Canada | solink | Demand Generation | Remote |
|
| Senior Demand Generation Specialist Toronto, ON | relayfi | Demand Generation | Remote |
|
| Senior Director, Demand Generation Remote - US | drata | Demand Generation | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
assorthealth
assorthealth has 5 other live roles on this site right now across 4 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Building Healthcare That Remembers
Every time you call a doctor's office, the system forgets you the moment you hang up. You wait on hold, explain everything from scratch, get bounced between lines, and hope someone follows up. Everyone has felt this. No one should have to.
At Assort Health, we're building one continuous conversation for every patient. An AI agent that knows who you are, remembers how you like to be reached, and carries that context from your first symptom to your full recovery. What began as the first voice AI agent to schedule a specialty appointment has become the largest proprietary specialty dataset in healthcare: 210 million patient interactions, 62,000 care protocols, 1.6 million decision pathways.
We went from 15 people in 2025 and will cross 250 by the end of 2026. Revenue is up 20x in 15 months and we've raised $222 million, including a recent $120 million Series C at a $1.2 billion valuation. We've also been named to the Forbes Cloud 100 and the 2026 Enterprise Tech 30 as the only healthcare AI company on the list!
Healthcare spends $1.1 trillion a year on administration instead of care. If you want to help change that, apply below.
We're looking for an AI-forward digital marketer to own and scale our inbound engine. This person has exceptional judgment about where buyers spend their time, which channels are gaining momentum, and where marketing dollars generate the highest return. They treat every channel like an investment portfolio: constantly measuring, experimenting, reallocating spend, and building repeatable pipeline. Their goal is to turn every marketing channel into a measurable growth system, continually improving efficiency, uncovering new opportunities, and building a diversified inbound engine that compounds over time. A builder at heart, they're equally strategic, analytical, and hands-on.
Location: San Francisco
Drive paid channel strategy and investment, continuously identifying opportunities to outperform competitors, capture buyer attention, and maximize pipeline efficiency across paid and emerging channels.
Own website conversion: demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling.
Build a culture of rapid experimentation. Launch tests every week across channels, audiences, creative, landing pages, offers, and messaging. Measure rigorously, kill losing ideas quickly, and aggressively scale what works.
Maintain an exceptionally high quality bar across every external touchpoint, from paid search ads and landing pages to email, LinkedIn, and display, partnering closely with Brand and Product Marketing to continually improve messaging, creative, and conversion.
Use AI across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control
Own measurement end-to-end. Build a deep understanding of channel economics from first touch through SQO and revenue. Know exactly what's working, what isn't, and where the next dollar should be invested. Continuously optimize the marketing portfolio toward the efficient frontier, maximizing pipeline while improving capital efficiency.
Develop a strong point of view on where healthcare leaders discover and evaluate AI, identifying emerging channels early and ensuring Assort invests where buyer attention is moving, not where it used to be.
5+ years in B2B demand generation or growth marketing, owning paid, web, and digital channels tied to pipeline, ideally at a sales-led enterprise SaaS company
Strong commercial mindset. You think like an investor, allocating budget based on evidence, opportunity size, and expected return, not habit or opinion.
You think in portfolios, not channels. You're constantly balancing proven investments with emerging opportunities, reallocating budget based on evidence, and building an inbound engine that becomes more efficient and resilient over time.
Excellent marketing judgment and taste. You have a strong intuition for messaging, creative, offers, and buyer behavior, and you know how to validate that intuition through experimentation and data.
Demonstrated ability to identify, validate, and scale high-performing acquisition channels. You know when to double down, when to pivot, and how to reallocate budget based on data rather than assumptions.
Exceptional analytical instincts. You're obsessed with understanding why metrics moved, not just reporting them. You naturally connect channel performance to pipeline and revenue.
Hands-on with CRO and web analytics: landing page testing, conversion funnels, GA4/HubSpot
Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude
💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
👵 401(k) – Build your retirement savings.
Our team at Assort Health moves fast, stays focused, and is fueled by a desire to serve our customers and patients. Our company values guide how we work—they are present in how we show up, make decisions and work together to move our mission forward. We bring a Day One Drive, relentlessly striving to improve, keep a 5-Star Focus, as our customers are our lifeblood, always Answer the Call, remembering that ownership and accountability are paramount, and show up with One Pulse, because we are one team, with one rhythm and one result. Our team is growing and we are looking for motivated, hardworking, and passionate talent. If you want to make healthcare accessible for everyone, we’d love to hear from you!
Please note: the Assort Health Talent Team will only email you from an assorthealth.com email address.
Apply before August 22, 2026.
More to explore
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.