Stepful · Growth Marketing
New York CityRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… shifts, and industry trends to keep our paid social strategy ahead of the curve. - Drive …”
Creative iteration speed and channel-level attribution matter here.
CAC
“… roadmap execution. - Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new …”
LTV
“… track record of driving efficient growth (CAC, ROI, LTV …”
Reporting & forecasting
“… opportunity is based out of our NYC office, reporting directly into our VP of Growth. What …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… shifts, and industry trends to keep our paid social strategy ahead of the curve. - Drive …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
Success metrics mentioned
… roadmap execution. - Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new …
… track record of driving efficient growth (CAC, ROI, LTV …
… opportunity is based out of our NYC office, reporting directly into our VP of Growth. What …
Responsibility patterns called out
… VP of Growth. What you’ll do: - Own end-to-end paid media strategy across Meta, Google, and …
Cross-functional partners mentioned
… whatever it takes for our students to succeed. - Learn quickly: We test, learn with data …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior APAC Growth Marketing Manager Singapore | Quicknode | — | Remote |
|
| Senior Director, Growth Marketing Montreal | lightspeedhq | — | Remote |
|
| Senior Director, Growth Marketing Toronto | lightspeedhq | — | Remote |
|
| Senior Growth Marketing Campaigns Manager Remote U.S. | Vanta | — | Remote |
|
| Senior Growth Marketing Manager, Acquisition & Paid NYC Headquarters | dailypay | — | Remote |
|
| Senior Growth Marketing Manager (B2B) Remote | Hatch | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Stepful
Stepful has 3 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Stepful:
Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.
Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.
Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.
Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.
Our values:
We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:
Care first: We do whatever it takes for our students to succeed.
Learn quickly: We test, learn with data, and iterate.
Build together: We win when we rely on each other.
Own it: We show up, take initiative, and show pride.
The opportunity:
We’re looking for a data-driven and creative Growth Marketing Senior Manager to take full ownership of some of our key paid channels. This role is perfect for someone who thrives in a startup environment—rolling up their sleeves, testing fast, scaling what works, and pushing boundaries to hit ambitious growth targets.
You’ll manage high-velocity campaigns across Meta, Google, YouTube, and emerging platforms, with direct access to our in-house production studio and a talented creative team to bring bold ideas to life. If you love pairing data with storytelling—and want to see your work drive measurable impact on thousands of students’ lives—this is your stage.
This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth.
What you’ll do:
Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
Manage our Search agency, holding them accountable to performance goals and roadmap execution.
Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.
What you’ll bring:
4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
Strong project management skills, with the ability to handle multiple initiatives at the same time.
Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
High attention to detail, with a habit of catching and preventing errors before they become problems.
Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.
Bonus points if:
You’ve worked in EdTech, healthcare, or another mission-driven B2C industry
You geek out over testing frameworks, UGC trends, and performance marketing communities
Interview Process:
Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview
Benefits and Compensation:
Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy, including:
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2025
The target base salary range for this opportunity is $140,000 - $160,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.
Apply before August 21, 2026.
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