gen-digital · Lifecycle Marketing
USA - New York, NYRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… pod to understand points in the member’s early lifecycle that could provide opportunities for enhanced protection …”
Retention and reactivation programs are core here.
Website / CRO
“… customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out …”
Experimentation cadence and on-site conversion live here.
Amplitude
“… tools, such as Adobe analytics, Power BI, or Amplitude - Experience with a large scale MarTech …”
Braze
“… with a large scale MarTech tool – SFMC, Braze …”
Iterable
“… large scale MarTech tool – SFMC, Braze, or Iterable preferred - Experience using AI in CSM …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… pod to understand points in the member’s early lifecycle that could provide opportunities for enhanced protection …
Why it matters here: Retention and reactivation programs are core here.
… customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… tools, such as Adobe analytics, Power BI, or Amplitude - Experience with a large scale MarTech …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Lifecycle Marketing Senior Specialist- San Francisco San Francisco, CA | plaud | Lifecycle / CRM | Remote |
|
| Senior Lifecycle Marketing Manager Remote (US) |
gen-digital
gen-digital has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Gen:
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we’d love you to be part of Gen.
About the Role:
You will partner with other members of CSM and product to drive activation and engagement for new users to the LifeLock products. This role requires someone who is data-driven, thrives in a test and learn environment, and is always looking for ways to use data to improve the customer experience, to drive engagement during the first 3 months of a subscriber’s lifetime with us.
Key Responsibilities:
1. Early Life experience
- Identify opportunities to test welcome journeys for all LifeLock customers, with the goal of improving early life retention
- Partner with Product to understand the onboarding experience and how we can utilize data to personalize member communications
- Test and learn what other channels (push, in product, etc.) are value adds and improve ROI of early life outreaches to help inform roadmap prioritization
2. CSM/Product partnership
- Partner with the US/XS pod to understand points in the member’s early lifecycle that could provide opportunities for enhanced protection offerings
- Partner with the member engagement on the alerting experience and how that impacts early life
-Partner with product on new feature launches and how those can be used to drive value early and often for customers
3. Customer-First Focus
- Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities
- Translate data insights into actionable recommendations for improving early life retention
About you:
Education: Bachelor’s degree in Marketing or related field
Experience:
8+ years working on a lifecycle program, preferably for a subscription-based product
2+ years’ experience working on engagement and retention within a lifecycle program
Skills:
Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude
Experience with a large scale MarTech tool – SFMC, Braze, or Iterable preferred
Experience using AI in CSM workflow a bonus
Personal Attributes:
Ability to thrive in a fast-paced environment, managing multiple cross-functional stakeholders
Someone who loves every aspect of Lifecycle – the creative, the analytical, and the customer experience. You maybe even spend your free time screenshotting exceptional user experiences.
Location: New York Office (Onsite 3 days per week)
The annual base salary for this position is expected to be between $180-$200K and is eligible for a bonus. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.
What’s Next….
After you submit your application, you can expect the following steps in the recruitment process:
TA Call
Manager Interview
CSM Team Member Interviews
XFNs interview
Final Interview - Face to Face with manager to walk through a Lifecycle experience together
More to explore
… with a large scale MarTech tool – SFMC, Braze …
… large scale MarTech tool – SFMC, Braze, or Iterable preferred - Experience using AI in CSM …
Success metrics mentioned
… other members of CSM and product to drive activation and engagement for new users to the …
… customers, with the goal of improving early life retention - Partner with Product to understand the …
… customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out …
… program Skills: - Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, …
Responsibility patterns called out
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions amplitude and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| g2 |
| Lifecycle / CRM |
| Remote |
|
| Senior Lifecycle Marketing Manager Palo Alto, CA | mudflap | Lifecycle / CRM | Remote |
|
| Senior Lifecycle Marketing Manager | New York, NY New York, NY | talkiatry | Lifecycle / CRM | Remote |
|
| Senior Lifecycle Marketing Manager United States - Remote | The Motley Fool | Lifecycle / CRM | Remote |
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| Lifecycle Marketing Principal, Automations & Incentives NYC | upside | Lifecycle / CRM | Remote |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.