theweathercompany · Growth Marketing
Atlanta, GAOnsite
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Work locations
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… Platform (GMP). Store Savvy: Experience managing Apple Search Ads and Google App Campaigns, alongside a strong …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… Knowledge: Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google …”
Creative iteration speed and channel-level attribution matter here.
Marketing ops / analytics
“… comfortable speaking the language of tracking and data attribution …”
Systems ownership and reporting usually anchor this work.
Meta Ads
“… Knowledge: Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google …”
LTV
“… delivery, optimization frameworks, and spend efficiency. Focus on LTV Barometers: Look past temporary surface-level spikes in …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Platform (GMP). Store Savvy: Experience managing Apple Search Ads and Google App Campaigns, alongside a strong …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… Knowledge: Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… comfortable speaking the language of tracking and data attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Manager, Performance & Growth Marketing New York, NY | theweathercompany | — | Onsite |
|
| Sr. Analyst Growth Marketing- Google Ads Boston, MA, United States, New York, NY, United States |
theweathercompany
theweathercompany has 4 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About The Weather Company:
The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
Job brief:
As a Senior Manager, Performance & Growth Marketing at The Weather Company, you will be the data-driven, strategic, and inherently curious architect of our cross-platform user acquisition engine. Joining the Audience Development department, you will hold total ownership over our presence in both the iOS and Android stores, serving as our go-to authority on app store strategy with the support of external performance agencies to execute your vision. This position begins with a highly tactical, hands-on role laying the technical foundation, naturally shifting toward high-level strategy as you build, hire, and lead a lean internal growth team.
The impact you'll make:
In this role, you will execute a comprehensive set of primary growth and acquisition responsibilities:
1. App Store Mastery & Funnel Optimization
2. Performance Marketing & Agency Management
3. Data Integrity & Algorithmic Optimization
What you've accomplished:
More to explore
… Knowledge: Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google …
Success metrics mentioned
… delivery, optimization frameworks, and spend efficiency. Focus on LTV Barometers: Look past temporary surface-level spikes in …
… comfortable speaking the language of tracking and data attribution …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| ruelala |
| — |
| Onsite |
|
| Sr. Growth Marketing Manager, Paid Social Mountain View, US | earnin | — | Onsite |
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| Lifecycle Growth Marketing Senior Manager, Retention Los Angeles, California, United States | crunchyroll | — | Onsite |
|
| Senior Developer Growth Marketing Manager US-CA-Menlo Park | snowflake | — | Onsite |
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| Senior Digital Content & Growth Marketing Manager Pleasanton, CA | noctrixhealth | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.