planetlabs · Marketing
San Francisco, CAOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Marketing ops / analytics
“… Stand Out: Experience in a similar high-growth marketing operations capacity. Excellent ability to build consensus across …”
Systems ownership and reporting usually anchor this work.
Google Tag Manager
“… (e.g., MarTech stack audits, agency evaluations, or cross-functional GTM alignment). Represent the SVP in internal meetings …”
Revenue
“… use Planet's data to develop new technologies, drive revenue …”
Reporting & forecasting
“… teams like Demand Gen, Product Marketing, and Creative. Reporting to the SVP of Marketing, you will …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Stand Out: Experience in a similar high-growth marketing operations capacity. Excellent ability to build consensus across …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… (e.g., MarTech stack audits, agency evaluations, or cross-functional GTM alignment). Represent the SVP in internal meetings …
Success metrics mentioned
… use Planet's data to develop new technologies, drive revenue …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
planetlabs
planetlabs has 4 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Welcome to Planet. We believe in using space to help life on Earth.
Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.
Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.
As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.
We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.
Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
About the Role:
The Senior Marketing Business Operations Manager is the driving force of operations, execution, and follow-through for Marketing Leadership. Working as a central member of the marketing organization, you will ensure the leadership team is organized, high-performing, and relentlessly focused on key near-term growth drivers and long-term brand strategy. You will act as the connective tissue across the department, ensuring that decisions made by Marketing Leadership are communicated clearly and executed across sub-functional teams like Demand Gen, Product Marketing, and Creative. Reporting to the SVP of Marketing, you will manage both internal departmental initiatives and cross-functional projects, optimizing the leadership team’s time and ensuring the organization stays on track and in scope. This strategic partner role is essential for maintaining alignment, communication, and accountability across all marketing workstreams as the company scales.
This is a full-time, hybrid role which will require you to work from our San Francisco HQ office 3 days per week.
Impact You'll Own:
What You Bring:
What Makes You Stand Out:
Application Deadline:
September 17, 2026 at 11:59p PT
Benefits While Working at Planet:
These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
Compensation:
The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
San Francisco Salary Range$144,500—$180,600 USDSan Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Why we care so much about Belonging.
We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.
EEO statement:
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.
Accommodations:
Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.
Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
AI in Our Interviewing Process: Planet is committed to providing an exceptional interview experience for all candidates. We currently use Metaview to better focus on candidates and less on trying to capture notes. As such, with the candidate's consent, select interviews may be recorded and include a "Planet AI Notetaker" for transcription and summarization purposes. Should an interview involve use of AI interview technologies, the candidate will receive notification and have the ability to opt out both in advance and/or real-time. Opting out will not affect one's candidacy.
Candidate AI Policy: Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use. We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments. However, during any live interview stage or when actively completing assessments for this position, the use of AI tools—e.g. Large Language Models (LLMs), deep fake technology, etc.—is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions. If you are unsure about acceptable use, please contact your recruiter for clarification. If an AI tool or similar technology is desired as an accommodation, please contact accommodations@planet.com with your request for assistance. Your message will be confidential, and we will be happy to assist you. Violation of this policy may result in disqualification of your application.
… teams like Demand Gen, Product Marketing, and Creative. Reporting to the SVP of Marketing, you will …
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 21, 2026.