earnin · Marketing
Mountain View, USOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… across all customer touchpoints. Manage the full marketing lifecycle from product development and launch to growth …”
Retention and reactivation programs are core here.
Google Tag Manager
“… adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product and Creative …”
Retention
“… data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all …”
Product
“… are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical …”
Data
“… in the customer journey. This position requires a strategic thinker who can integrate creativity with data …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… across all customer touchpoints. Manage the full marketing lifecycle from product development and launch to growth …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product and Creative …
Success metrics mentioned
… data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all …
Cross-functional partners mentioned
… are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical …
… in the customer journey. This position requires a strategic thinker who can integrate creativity with data …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
earnin
earnin has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.
We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.
POSITION SUMMARY
We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product and Creative teams. Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey.
This position requires a strategic thinker who can integrate creativity with data, demonstrate problem-solving skills, and approach measurement in innovative ways. You will need strong written, visual, and verbal communication skills to distill complex concepts and data into easily understood insights. The ideal candidate thrives in a highly collaborative environment and is passionate about delivering simple yet innovative financial solutions that customers love.
The US base salary range for this full-time position is $164,000 to $200,500, plus equity and benefits. Our salary ranges are determined by role, level, and location. This role is hybrid with the expectation of working from our Mountain View office at least 2 days per week.
WHAT YOU'LL DO
WHAT WE'RE LOOKING FOR
#LI-Hybrid
A Note on AI in the Hiring Process: EarnIn may use Artificial Intelligence (AI)-powered tools during the hiring process, including tools that generate summaries or notes for interviewers, review resumes, assist with scheduling, or help identify themes across candidate responses and profiles for a given role. Final hiring decisions are made by human interviewers and hiring managers. If you have any concerns about the use of AI in our hiring process, please connect with your recruiter. With your consent, EarnIn may use AI tools to help transcribe or summarize interviews. Recordings are treated as confidential candidate data and are accessible only to authorized hiring personnel. Declining to be recorded will not negatively affect your candidacy or evaluation.
At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.
EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.
Apply before August 21, 2026.