Harvey · Performance Marketing
San FranciscoRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… outcomes. WHAT YOU'LL DO Own and Scale Paid Search Growth - Own Harvey's global paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… decisions. - Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks. - Ability …”
Retention and reactivation programs are core here.
Website / CRO
“… search intent analysis, landing page optimization, and conversion rate improvements. - Stay ahead of the evolving …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… into integrated, full-funnel campaigns. - Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion …”
Systems ownership and reporting usually anchor this work.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… outcomes. WHAT YOU'LL DO Own and Scale Paid Search Growth - Own Harvey's global paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… decisions. - Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks. - Ability …
Why it matters here: Retention and reactivation programs are core here.
… search intent analysis, landing page optimization, and conversion rate improvements. - Stay ahead of the evolving …
Why it matters here: Experimentation cadence and on-site conversion live here.
… into integrated, full-funnel campaigns. - Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for …
… stakeholders across marketing, sales, and operations. Preferred Qualifications - Experience with Google Tag Manager, Google Analytics …
… align with stakeholders across marketing, sales, and operations. Preferred Qualifications - Experience with Google Tag Manager …
… notion …
Success metrics mentioned
… scale paid social as a key driver of pipeline …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Performance Marketing Manager, Paid Search New York | harvey | Paid Acquisition | Remote |
|
| Senior Creative Strategist, Performance Marketing Remote | cantina | Paid Acquisition | Remote |
|
| Senior Creative Strategist, Performance Marketing Remote | Scribe | Paid Acquisition | Remote |
|
| Senior Manager, Global Performance Marketing Strategy, AMER US - San Francisco | airwallex | Paid Acquisition | Remote |
|
| Senior Performance Marketing Manager London | deepl | Paid Acquisition | Remote |
|
| Senior Performance Marketing Manager, Direct Mail and Offline Growth, United States | Remote | upstart | Paid Acquisition | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
harvey
harvey has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.
This is a rare chance to help build a generational company at a true inflection point. With 1500+ customers in 60+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.
Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.
At Harvey, the future of professional services is being written today — and we’re just getting started.
Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.
You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide.
This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.
We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.
Own and Scale Paid Search Growth
Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments.
Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets.
Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency.
Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements.
Stay ahead of the evolving search landscape—including AI-powered search experiences, emerging ad products, and platform innovations—to identify new growth opportunities before competitors.
Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes.
Drive Experimentation and Performance
Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas.
Leverage AI-powered tools to accelerate creative development, automate workflows, uncover insights, and improve campaign optimization at scale.
Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations.
Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth.
Partner Across the Business
Partner with Web, Design, Content, and PMM to ensure paid search messaging is consistent across channels and tied into integrated, full-funnel campaigns.
Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting infrastructure, and measurement frameworks.
Communicate performance trends, experimentation results, and translate performance data into clear, actional insights and strategic recommendations for cross-functional partners and executive leadership.
7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads.
Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline.
Strong analytical capabilities with experience using performance data to drive strategic decisions.
Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
Ability to operate both strategically and tactically—you can define the roadmap and execute the details.
Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing, sales, and operations.
Preferred Qualifications
Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
Experience scaling international paid search programs across multiple regions and languages.
Experience marketing to enterprise B2B audiences—ideally within legal technology, AI, SaaS, or professional services—with complex buying cycles.
$136,000 - $204,000 USD
#LI-LT1
Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
Apply before August 21, 2026.
More to explore
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.