nectar-social · Product Marketing
Palo Alto, CARemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Community / social
“… teams BONUS POINTS - Experience in martech, social media platforms, or commerce-related software - Experience working …”
Brand channels and community activation live here.
Reporting & forecasting
“… positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting directly to the CEO, you'll play a …”
Own end-to-end campaign execution
“… for the sales team - Own product launches end-to-end …”
Launch new campaigns
“… positioning and naming to internal enablement and launch campaigns - Create sales enablement materials such as …”
Sales enablement
“… internal enablement and launch campaigns - Create sales enablement materials such as pitch decks, one-pagers, case …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… teams BONUS POINTS - Experience in martech, social media platforms, or commerce-related software - Experience working …
Why it matters here: Brand channels and community activation live here.
Success metrics mentioned
… positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting directly to the CEO, you'll play a …
Responsibility patterns called out
… for the sales team - Own product launches end-to-end …
… positioning and naming to internal enablement and launch campaigns - Create sales enablement materials such as …
… internal enablement and launch campaigns - Create sales enablement materials such as pitch decks, one-pagers, case …
Cross-functional partners mentioned
… battle cards and differentiation narratives for the sales team - Own product launches end-to-end, from positioning …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Product Marketing Manager New York City, NY - Remote | nectar-social | Product Marketing | Remote |
|
| Senior Director, Product Marketing Remote (US) | g2 | Product Marketing | Remote |
|
| Senior Enterprise Product Marketing Manager San Francisco, California | sentry | Product Marketing | Remote |
|
| Senior Manager, Product Marketing Remote - US | kindred | Product Marketing | Remote |
|
| Senior Manager, Product Marketing - Telecommunications Remote - United States | servicenow | Product Marketing | Remote |
|
| Senior Marketing Manager, Product Marketing NYC - 12 E 49th St (Tower 49) | industrious | Product Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
nectar-social
nectar-social has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.
We're looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting directly to the CEO, you'll play a critical role in defining how we communicate our value to customers and how we win in the market.
This is a high-impact role where you'll help shape the product marketing function as we scale. You'll work closely with sales, product, and leadership to craft compelling narratives, launch new capabilities, and strengthen our competitive positioning.
Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
Support company storytelling and fundraising efforts with compelling market narratives and positioning
4–7 years of product marketing experience, ideally in B2B SaaS
Experience owning positioning and messaging for a product or product line
Strong experience partnering with sales teams to build sales enablement programs
Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
Excellent writing, communication, and storytelling abilities
Comfort operating in ambiguous environments and building new functions in a fast-moving startup
Strong collaboration skills across product, sales, and leadership teams
Experience in martech, social media platforms, or commerce-related software
Experience working at a company through a Series A or Series B growth phase
Experience launching AI-powered products or technical platforms
Background working closely with enterprise sales teams
Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
Clear career growth opportunities as the company scales
Free lunch in the heart of University Ave. in Palo Alto
Deep exposure to cutting-edge AI tooling and the opportunity to shape how brands use it
A collaborative, ambitious team defining a new category of AI-native marketing infrastructure
Apply before August 22, 2026.
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