jump-app · Demand Generation
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… DO OWN PIPELINE GENERATION - Plan and execute multi-channel demand gen campaigns (paid search, paid social …”
Creative iteration speed and channel-level attribution matter here.
Marketing ops / analytics
“… and feedback loops - Partner with RevOps on attribution …”
Systems ownership and reporting usually anchor this work.
Product-led growth
“… rapidly scaling B2B SaaS company - Familiarity with PLG or hybrid sales motions - Experience owning …”
In-product activation and expansion loops are typically in scope.
Google Ads
“… hats TOOLS YOU MAY HAVE USED - HubSpot, Marketo, or similar - Salesforce - Google Ads …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… DO OWN PIPELINE GENERATION - Plan and execute multi-channel demand gen campaigns (paid search, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… and feedback loops - Partner with RevOps on attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
… rapidly scaling B2B SaaS company - Familiarity with PLG or hybrid sales motions - Experience owning …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… hats TOOLS YOU MAY HAVE USED - HubSpot, Marketo, or similar - Salesforce - Google Ads …
… or similar - Salesforce - Google Ads, LinkedIn Ads - Amplitude, GA, or other analytics tools …
… a small but growing team - Contribute to GTM planning and forecasting WHAT SUCCESS LOOKS LIKE …
… - Salesforce - Google Ads, LinkedIn Ads - Amplitude …
… execution hats TOOLS YOU MAY HAVE USED - HubSpot …
Success metrics mentioned
… looking for a Demand Generation Leader to own pipeline creation and acceleration across our go-to-market motion. …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions amplitude and attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Sr. Demand Generation Marketing Manager, Operations and Demand - Observability US-CA-Menlo Park | snowflake | Demand Generation | Remote |
|
| Senior Demand Generation Manager Canada | greatquestion | Demand Generation | Remote |
|
| Senior Demand Generation Manager Remote - Portugal | salsify | Demand Generation | Remote |
|
| Senior Demand Generation Manager Canada | solink | Demand Generation | Remote |
|
| Senior Demand Generation Specialist Toronto, ON | relayfi | Demand Generation | Remote |
|
| Senior Director, Demand Generation Remote - US | drata | Demand Generation | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
jump-app
jump-app has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Demand Gen, Director/Sr Director
Title - Demand Gen, Director/Sr Director
Reports To - SVP Marketing
Location - Draper, UT / Park City, UT or Remote
We’re looking for a Demand Generation Leader to own pipeline creation and acceleration across our go-to-market motion. This role is responsible for building, executing, and optimizing campaigns that drive qualified demand and measurable revenue impact.
You’ll run and manage campaigns across channels and bring structure, prioritization, and repeatability to demand gen, while building a team to help us support our rapid growth.
This role sits at the intersection of marketing, sales, and RevOps, and will be measured by pipeline and revenue outcomes, not just leads.
Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)
Drive MQL → SQL → pipeline with clear hypotheses and targets
Own quarterly pipeline goals in partnership with Sales and RevOps
Design and run lead capture, nurture, and re-engagement programs
Improve lead quality through segmentation, scoring, and routing
Partner with content and product marketing on offers that convert
Track and analyze funnel performance from first touch through opportunity
Optimize for CPL, conversion rates, and pipeline efficiency
Run experiments to improve channel performance and campaign ROI
Work closely with Sales on ICP definition, messaging, and feedback loops
Partner with RevOps on attribution, reporting, and tooling
Align with Product Marketing on positioning and launches
Manage campaign calendars, budgets, and vendors
Help define demand gen best practices as a leader of a small but growing team
Contribute to GTM planning and forecasting
Predictable, repeatable pipeline contribution
Improved MQL → SQL and SQL → opportunity conversion rates
Clear visibility into what channels and campaigns actually drive revenue
Strong trust and alignment with Sales and RevOps
Highly capable team that you have hired
7 - 12 years of experience in B2B demand generation
Proven track record of driving pipeline in a SaaS or tech company
Hands-on experience with paid channels and marketing automation
Strong analytical skills and comfort with funnel metrics
Hands-on experience with AI tools
Experience building and motivating high performing teams
Experience at a rapidly scaling B2B SaaS company
Familiarity with PLG or hybrid sales motions
Experience owning budget and forecasts
Comfort wearing both strategic and execution hats
HubSpot, Marketo, or similar
Salesforce
Google Ads, LinkedIn Ads
Amplitude, GA, or other analytics tools
Clearbit, ZoomInfo, or enrichment tools
This is a high-impact role at a critical stage of growth. You’ll shape how demand generation works at the company—not just run campaigns. The right person will be a key leader in our marketing organization.
About Jump
Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Jump’s primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump’s product is expanding to include many other advisor workflows, as well as into other finserv verticals.
Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more.
Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, Bain Capital Ventures, Auditboard, Nitrogen, and eMoney.
Jump is backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.
Jump’s team values are High Velocity, World Class, and Direct + Kind + No Drama.
Please consider joining us in our work to transform the client and advisor / rep experience in financial services by delivering cutting edge, practical, compliant AI technology to help those who help safeguard the financial future of everyday people everywhere.
Medical, dental, vision benefits
401k available
Apply before August 22, 2026.
More to explore
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.