centralreach · Marketing Operations
Holmdel, New Jersey, United StatesOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… workflows Partner with Sales and Sales Operations on lifecycle definitions and attribution, lead scoring, and routing …”
Retention and reactivation programs are core here.
ABM
“… marketing tech stack, including tools supporting marketing automation, ABM …”
Account selection and 1:1 campaigns usually partner with sales.
Marketing ops / analytics
“… customer satisfaction. We are looking for a Marketing Operations Manager to be the operational backbone of …”
Systems ownership and reporting usually anchor this work.
Salesforce
“… operational role Extensive experience with marketing automation platforms; Salesforce Marketing Cloud Account Engagement (Pardot) preferred B2B …”
Pardot
“… Pardot …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… workflows Partner with Sales and Sales Operations on lifecycle definitions and attribution, lead scoring, and routing …
Why it matters here: Retention and reactivation programs are core here.
… marketing tech stack, including tools supporting marketing automation, ABM …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… customer satisfaction. We are looking for a Marketing Operations Manager to be the operational backbone of …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Manager, Marketing Operations Lexington, MA | kiniksapharmaceuticals | Marketing Operations / Growth Operations | Onsite |
|
| Senior Manager, Marketing Operations — Systems and Automation |
centralreach
centralreach has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
We are looking for a Marketing Operations Manager to be the operational backbone of CentralReach's marketing organization. In this role, you will own the systems, processes, and workflows that power the marketing engine, thereby enabling teams to move faster, measure effectively, and scale. This is the right role for someone who operates with a builder's mindset and is energized by the opportunity to turn complexity into clarity in a high-growth SaaS environment. This role will report to the Director of Demand Generation and Marketing Operations, collaborating closely with Marketing leadership, Sales Operations, and Business Operations to align marketing performance to business outcomes.
Key Accountabilities:
Desired Skills and Experience:
#LI-Hybrid
Base Salary Range$125,000—$150,000 USDBacked by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.
Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.
Protecting your information is important to us. Please take a moment to review our Notice of Privacy Practices for Job Applicants. Applicant-Privacy-Notice-110725 to understand how we collect, use, store, and protect your personal information during the recruitment process.
More to explore
… operational role Extensive experience with marketing automation platforms; Salesforce Marketing Cloud Account Engagement (Pardot) preferred B2B …
… Pardot …
Success metrics mentioned
… Sales and Sales Operations on lifecycle definitions and attribution …
… Build framework for email performance and other operational reporting …
Cross-functional partners mentioned
… and measurement capabilities, including AI-powered workflows Partner with Sales and Sales Operations on lifecycle definitions and …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Onsite |
|
| Senior Manager, Marketing Operations — Systems and Automation New York, New York, United States; Washington, District of Columbia, United States | diligentcorporation | Marketing Operations / Growth Operations | Onsite |
|
| Senior Marketing Operations Analyst - India Bangalore, India | kong | Marketing Operations / Growth Operations | Onsite |
|
| Senior Marketing Operations Coordinator Los Angeles, CA | serhant | Marketing Operations / Growth Operations | Onsite |
|
| Senior Marketing Operations Manager New York, NY | dashlane | Marketing Operations / Growth Operations | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.