range · Marketing
New York CityOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… to drive customer acquisition, retention, and revenue growth. - Optimize multi-channel marketing campaigns, including paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… customer acquisition, retention, and revenue growth. - Optimize multi-channel marketing campaigns, including paid search, paid social …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… organic channels. - Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization. - Proficiency …”
Retention and reactivation programs are core here.
SEO / content
“… retention, and revenue growth. - Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… paid and organic channels. - Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization …”
Experimentation cadence and on-site conversion live here.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… to drive customer acquisition, retention, and revenue growth. - Optimize multi-channel marketing campaigns, including paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… customer acquisition, retention, and revenue growth. - Optimize multi-channel marketing campaigns, including paid search, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… organic channels. - Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization. - Proficiency …
Why it matters here: Retention and reactivation programs are core here.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
range
range has 5 other live roles on this site right now across 5 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Range, we’re building towards a world where anyone can live the financial life they imagine for themselves. If that sounds like a mission you want to be a part of, let’s create it together.
We’re building AI-powered wealth management. Investments, taxes, retirement, estate planning, all in one platform instead of scattered across different advisors and apps. We're backed by Google's Gradient Ventures, Cathay Innovation, Scale Venture Partners, and more. We’re growing fast while still small enough that everyone's work is visible and impactful.
Range is seeking a VP of Marketing to lead and execute our customer acquisition, retention, and revenue growth strategies. This high-impact role will be responsible for defining, developing, and optimizing our marketing initiatives across paid and organic channels while leveraging data analytics to drive decision-making. The ideal candidate is both a strategic leader and an execution expert with a deep understanding of performance marketing, brand positioning, and customer insights.
This position is based in New York City. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with the team. If you're not currently based in one of these areas but love what you see, let’s discuss relocation options as part of your journey to joining us.
Growth Strategy & Execution:
Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth.
Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms.
Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels.
Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
Performance Marketing & Data Analytics:
Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels.
Build and maintain data pipelines to collect, clean, and analyze marketing performance data.
Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels.
Leverage SQL and Python for deep analytics, predictive modeling, and customer insights.
Leadership & Team Management:
Recruit, mentor, and lead a high-performing growth marketing team.
Foster a data-driven and test-and-learn culture within the marketing organization.
Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives.
Required Skills & Experience:
Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment.
Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels.
Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
Proficiency in SQL and Python for marketing analytics and data-driven decision-making.
Strong leadership and team management experience.
Excellent communication skills to translate technical insights into actionable business strategies.
Nice-to-Have Skills:
Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum).
Experience with marketing automation tools such as HubSpot, Marketo, or Iterable.
Familiarity with BI platforms like Metabase, Looker, or Google Data Studio.
Basic proficiency in HTML for landing page and email template optimizations.
Experience scaling a startup from early-stage to rapid growth.
Background working in FAANG/MAMAA companies or other top-tier tech firms in addition to startups
Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
401(k): Retirement savings program to support your future
Paid Time Off: time to reset and recharge + most federal holidays
Parental Leave: Comprehensive leave policy for growing families
Meals: Select meals covered throughout the week
Fitness: Monthly movement stipend
Equity & Career Growth: Early exercise eligibility and a strong focus on professional development
Annual Compensation Reviews: Salary and equity refreshes based on performance
Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return
Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve.
… retention, and revenue growth. - Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… paid and organic channels. - Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… Iterable. - Familiarity with BI platforms like Metabase, Looker …
… - Experience with marketing automation tools such as HubSpot …
… Experience with marketing automation tools such as HubSpot, Marketo …
… marketing automation tools such as HubSpot, Marketo, or Iterable …
… evaluate the effectiveness of different channels. - Leverage SQL and Python for deep analytics, predictive modeling, …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.