VP Growth

About Bitstack

It all started with an idea in 2021. Initially built to democratize Bitcoin in France, Bitstack has gone from a simple product that invests spare change in bitcoin, to a crypto-native bank bringing a better way to save, spend, and grow money to our 300K+ users. We want to rebuild finance from the ground up to empower people to achieve financial freedom by participating in a more open and inclusive financial system. We’re a small, ambitious team of operators. We believe in moving fast, sweating the details, and creating products people truly love. At Bitstack, you’ll have the opportunity to shape not just our products, but the culture and practices of our entire organization. Bitstack is backed by YC, leading VCs like 13books Capital, Stillmark, Serena, and many more. We are building a product our users love and we are just getting started!

The Role

Growth at Bitstack is not a marketing function.

It’s one of the company’s core operating systems.

As VP Growth, you’ll be responsible for building and leading our entire growth engine — from acquisition to activation, retention, referrals, monetization, and international expansion.

You’ll work directly with the CEO, Product, Engineering, Design, Data, and Marketing to turn Bitstack into one of Europe’s fastest-growing consumer financial products.

This is an executive leadership role with company-wide impact.

What You'll Own

Build the growth engine

• Define Bitstack’s long-term growth strategy.

• Build scalable acquisition, activation, retention and monetization systems.

• Drive sustainable growth while improving LTV/CAC and unit economics.

• Establish experimentation as a core capability across the company.
  

Product-led growth

• Partner closely with Product and Engineering to build growth directly into the product.

• Improve onboarding, referrals, lifecycle journeys, pricing, engagement and retention.

• Build growth loops that compound over time.

Customer acquisition

• Scale paid acquisition across Europe.

• Build SEO, ASO, influencer, partnerships, affiliates and referral channels.

• Continuously discover and validate new growth opportunities.

International expansion

• Lead go-to-market strategies across Europe.

• Develop repeatable playbooks for launching and scaling new markets.

• Work closely with local market leaders to accelerate adoption.

Marketing

• Brand

• Communications

• Content

• Social Media

• Product Marketing

Build an exceptional team
Recruit and develop world-class leaders across Growth and Marketing while fostering a culture of ownership, speed, experimentation and high standards.

What Success Looks Like

Over the coming years, you’ll help Bitstack:

• Grow from hundreds of thousands to millions of users.

• Successfully scale across multiple European markets.

• Build one of Europe’s best growth organizations.

• Establish Bitstack as a category-defining consumer fintech.

Who You Are

We’re looking for an exceptional operator who has already helped build a leading consumer technology company.

Ideally, you’ve:

• Scaled a consumer product from hundreds of thousands to millions of users.

• Built and led high-performing Growth organizations.

• Owned growth across acquisition, activation, retention and monetization — not just marketing.

• Worked closely with Product, Engineering and Data.

• Led international expansion.

• Managed significant marketing and growth budgets.

• Recruited exceptional leaders and built high-performance teams.

• Experience in fintech is a strong plus.

• Experience in crypto is not required.

You’ll Thrive Here If...

• You think in systems, not channels.

• You obsess over customers and product.

• You’re deeply analytical but highly pragmatic.

• You move quickly and enjoy operating in ambiguity.

• You challenge assumptions and raise the bar.

• You’re excited by building, not maintaining.

 

Interview Process

1. Introductory Call (45 min) — An initial conversation with our People Lead to get to know you better, share more details about the role, and give you an overview of the process.

2. Conversation with the CEO (60 min) — A conversation covering topics relevant to the role, such as your approach to building a market, partnerships, and go-to-market strategy, to understand your thinking and judgment.

3. Interview with the Marketing Team (60 min) — A deeper conversation with your future collaborators covering day-to-day collaboration, experience, and team fit.

4. Leadership Interview with the CTO & CFO (60 min) — A conversation centred on your experiences, decision-making, and ownership mindset, and how you'll work cross-functionally with the wider leadership team.

5. Office Visit — A visit to meet the leadership team and the Marketing team in person.

Perks & Benefits

🌎 Work from our office in Paris (Bourse) or Remote

🕑 Flexible working hours

👩‍⚕️ One of the best health insurance plans with 100% employer contributions

🏄 Monthly team activities and annual offsites

🍉 Swile meal vouchers

🤑 Competitive salary based on experience & Bitstack stock options

Diversity & Inclusion

We hire talented and passionate people from all kinds of backgrounds, we don’t care about your age or where you studied. If you’re excited about the role but your past experience doesn’t match every bullet point in the job description, we still encourage you to apply. What matters most is that you’re a builder at heart, you share our values, and you’re enthusiastic about our mission.

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