ServiceNow · Marketing
Remote - United StatesRemote
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.[ Executive Influence: Dual …”
Retention and reactivation programs are core here.
Website / CRO
“… content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice. …”
Experimentation cadence and on-site conversion live here.
Retention
“… Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.[ Executive Influence: Dual …”
Reporting & forecasting
“… retention of top-tier marketing talent.[ Executive Influence: Dual reporting to the CMO of Armis and the …”
Product
“… of legacy security vendors. Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.[ Executive Influence: Dual …
Why it matters here: Retention and reactivation programs are core here.
… content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice. …
Why it matters here: Experimentation cadence and on-site conversion live here.
Success metrics mentioned
… Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.[ Executive Influence: Dual …
… retention of top-tier marketing talent.[ Executive Influence: Dual reporting to the CMO of Armis and the …
Cross-functional partners mentioned
… of legacy security vendors. Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to …
… connect the dots between Product, Sales, and Customer Success to create a unified market front. Global …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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Up to two reason chips per row; the strongest match is shown first.
servicenow
servicenow has 24 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Armis from ServiceNow, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. Combined with ServiceNow’s Security and Risk capabilities, as well as Identity Security capabilities from Veza, we bring together all critical capabilities to secure every asset, every identity - incl. AI Agents - across all environments with the right level of context - security, operational and business - to build the first of its kind autonomous defense platform for the Agentic Enterprise.
ServiceNow started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
We are seeking a visionary VP Product Marketing to lead the global strategy for our industry-leading Security & Risk portfolio. In this role, you will architect our positioning and messaging, ensuring ServiceNow’s ability to secure and govern every asset and identities - IT, OT/IoT, Medical Devices, critical infrastructure, human identities, NHI, AI Agents - is clearly differentiated and communicated to the world.
You will oversee global growth plans for ServiceNow’s Security & Risk portfolio, defining our positioning and developing a differentiated narrative around our AI-powered innovation. As a strategic partner to the executive leadership team, you will identify untapped market opportunities and leverage a deep understanding of the CISO’s and Chief Risk Officer’s pain points. Furthermore, you will collaborate closely with our Analyst Relations teams, ensuring ServiceNow maintains a dominant "Leader" position across all relevant Industry Analyst reports [Gartner, Forrester, IDC, …]
What you will do:
Strategic Growth: Identify expansion opportunities within the ServiceNow portfolio, specifically targeting the convergence of Security capabilities in the Agentic era.
Differentiated Messaging: Develop high-impact messaging that articulates the ServiceNow value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives
Analyst Briefing: Support the strategic relationship with industry analysts, working closely with the AR teams. Deliver briefings, demos as part of evaluation cycles, and ensure our innovation roadmap and vision are accurately reflected in influential market reports.
Market Intelligence: Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep ServiceNow two steps ahead of legacy security vendors.
Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to design the Go-to-Market strategies and resource alignment necessary to exceed ARR growth objectives
Thought Leadership & Brand: Collaborate with brand and editorial teams to elevate storytelling, positioning the company as a leader in Security
Content & Campaign Architecture: Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice.
Sales & Partner Enablement: Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments.
Team Leadership: Provide world-class mentorship to the Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.[
Executive Influence: Dual reporting to the CMO of Armis and the SVP, Product Marketing of ServiceNow, act as a key member of the Marketing Executive team, bringing a product-centric lens to quarterly reviews and long-term strategic planning.
What we expect:
Experience: 15+ years of relevant marketing experience, with a heavy focus on B2B cybersecurity or high-scale SaaS.
Education: BSc/MSc or MBA in Marketing, Communications, or a related technical field.
Cybersecurity: Deep expertise in the cybersecurity landscape.
Growth Mindset: Demonstrated success in building and scaling marketing functions within hyper-growth environments.
Master Storyteller: The ability to distill complex, technical AI and networking concepts into memorable, human-centric narratives.
System Thinker: A relationship builder who can connect the dots between Product, Sales, and Customer Success to create a unified market front.
Global Leader: Experience managing large, distributed teams across multiple time zones with a focus on high-velocity execution and detail.
C-Level Presence: Exceptional communication skills with the confidence to influence and advise C-level executives both internally and externally.
For positions in this location, we offer a base pay of $260,900 - $300,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.
Apply before August 22, 2026.
More to explore
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.