renuity · Performance Marketing
Charlotte OfficeOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… responsible for the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search, Paid Social …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… incentives. - Direct & Shared Mail: Manage the lifecycle of physical mail campaigns, from list segmentation …”
Retention and reactivation programs are core here.
SEO / content
“… and optimization of our omnichannel growth engine. Overseeing SEO …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… Lead the strategy for landing page testing and website funnel optimization to improve lead-to-sale conversion rates. …”
Experimentation cadence and on-site conversion live here.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… responsible for the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search, Paid Social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… incentives. - Direct & Shared Mail: Manage the lifecycle of physical mail campaigns, from list segmentation …
Why it matters here: Retention and reactivation programs are core here.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Creative Director, Performance Marketing San Francisco | owner | Paid Acquisition | Onsite |
|
| Director, B2B Performance Marketing New York, New York; Tysons, Virginia, United States |
renuity
renuity has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
The Vice President of Performance Marketing is a strategic leadership role responsible for the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search, Paid Social, Programmatic, Shared/Direct Mail, Affiliate, and CRO, this individual will drive high-volume lead generation while maintaining strict efficiency targets to drive profitable growth. The ideal candidate is a data-obsessed leader who can balance digital innovation with traditional offline media to maximize revenue and scale the brand’s market presence.
What You’ll Do:
Omnichannel Strategy: Develop and execute a holistic performance marketing roadmap across digital (Search, Social, Native, Programmatic) and offline (Direct Mail, Shared Mail) channels.
Organic Growth (SEO): Oversee technical SEO and content strategies to drive sustainable, long-term organic lead volume.
Affiliate & Partnership Management: Scale the affiliate portfolio by onboarding new partners, negotiating commission structures, and managing performance incentives.
Direct & Shared Mail: Manage the lifecycle of physical mail campaigns, from list segmentation and creative testing to attribution analysis.
Budget & Spend Management: Optimize $50M+ spend allocation to meet aggressive Marketing Cost % of Sales and ROI targets.
Conversion Rate Optimization (CRO): Lead the strategy for landing page testing and website funnel optimization to improve lead-to-sale conversion rates.
Data & Analytics: Monitor and report on key performance metrics (CPL, Lead-to-Sale, Marketing Cost % of Sales) to the executive team, providing actionable insights for pivot-points.
Cross-Functional Collaboration: Partner with Brand, Mar-Tech, Accounting, Call Center and Sales teams to ensure lead quality and seamless tracking across the tech stack. Participate as the key marketing stakeholder in enterprise-wide projects as required.
Team Leadership: Lead and mentor "The Hive" (in-house marketing team), fostering a culture of high performance, rapid testing, and professional growth.
Vendor & Agency Management: Act as the primary point of contact for external agencies and partners to ensure peak performance and accountability.
Brand Integration & Migration: Partner with the Brand Team to lead the performance marketing transition for divisional rebranding, ensuring zero loss in organic equity (SEO) and maintaining lead-flow stability across all paid channels during brand identity shifts.
Greenfield Market Expansion: Develop and execute comprehensive "Go-to-Market" playbooks for greenfield territories, utilizing a mix of marketing tactics to establishimmediate market presence and scale lead volume from zero.
Reporting & Communication: Report out performance marketing results and strategy to CMO, Executive Leadership Team, divisional P&L leaders and the Board of Directors, as necessary.
What You’ll Bring:
A builder’s mindset and excitement to scale an in-house performance engine in a high growth and fast-paced environment
8-10+ years of experience in performance marketing, growth, or demand generation
Proven track record owning large performance budgets and driving measurable revenue growth
Technical Proficiency: Deep understanding of Google Ads, Meta Ads Manager, programmatic DSPs, and SEO tools.
Experience leading multi-channel performance marketing programs in B2C, marketplace, or home services environments
Analytical Mindset: Expert-level ability to translate complex data into clear, executive-level narratives.
Strong people leader with experience building and developing high performing teams
Deep fluency in paid media channels, experimentation frameworks, and performance analytics
Data driven decision making with comfort translating insights into action
Experience partnering cross functionally with Sales, Brand, Creative, and Product
Comfort operating in fast-paced, evolving organizations with ambitious growth goals
About Renuity
Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service. To learn more, visit Renuity's About Us page.
#RHB
Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com.
If you have a question regarding your application, please contact TA@renuityhome.com
To access Renuity's Privacy Policy, please click here: Privacy Policy
More to explore
… and optimization of our omnichannel growth engine. Overseeing SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… Lead the strategy for landing page testing and website funnel optimization to improve lead-to-sale conversion rates. …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… large performance budgets and driving measurable revenue growth - Technical Proficiency: Deep understanding of Google Ads …
… Technical Proficiency: Deep understanding of Google Ads, Meta Ads Manager, programmatic DSPs, and SEO tools. - …
Success metrics mentioned
… digital innovation with traditional offline media to maximize revenue and scale the brand’s market presence. What …
… % of Sales and ROI targets. - Conversion Rate Optimization (CRO): Lead the strategy for landing …
… teams - Deep fluency in paid media channels, experimentation frameworks, and performance analytics - Data driven …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| tegnainc |
| Paid Acquisition |
| Onsite |
|
| Director of Performance Marketing Austin, TX | flosports | Paid Acquisition | Onsite |
|
| Director of Performance Marketing United States | fsastorecom | Paid Acquisition | Onsite |
|
| Director, Performance Marketing CH - Shanghai, China | scopely | Paid Acquisition | Onsite |
|
| Director, Performance Marketing Remote | shipmonk | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.