tripadvisor · Customer Marketing
London, United KingdomOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… highly efficient, scalable frameworks for customer reactivation and retention in the process. Brand Engagement & Social …”
Retention and reactivation programs are core here.
SEO / content
“… engagement across our whole supplier community working closely alongside a team of specialists in Content Marketing …”
Organic traffic and editorial cadence are typical scope.
Community / social
“… retention in the process. Brand Engagement & Social Media Champion: You will actively develop and implement …”
Brand channels and community activation live here.
Retention
“… highly efficient, scalable frameworks for customer reactivation and retention in the process. Brand Engagement & Social …”
Reporting & forecasting
“… Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… highly efficient, scalable frameworks for customer reactivation and retention in the process. Brand Engagement & Social …
Why it matters here: Retention and reactivation programs are core here.
… engagement across our whole supplier community working closely alongside a team of specialists in Content Marketing …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… retention in the process. Brand Engagement & Social Media Champion: You will actively develop and implement …
Why it matters here: Brand channels and community activation live here.
Success metrics mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Customer Marketing & Content Lead New York office | forus | Customer Marketing | Onsite |
|
| Customer Marketing Manager Sunnyvale, California - HQ |
tripadvisor
tripadvisor has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Job Location: This role is a hybrid position based out of either our London or Oxford office.
About Bókun:
Bókun, a subsidiary of Tripadvisor, is a rapidly growing travel technology company that offers cutting-edge solutions to the Tours and Experiences industry. Our comprehensive suite of tools enables Tour Operators, Travel agencies, and OTAs to streamline their operations and expand their reach. At Bókun, we are committed to delivering innovative solutions that empower our users to grow their businesses and enhance customer experiences.
What You’ll Do:
Bókun is seeking a highly skilled, hands-on Principal Customer & Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies.
You will roll up your sleeves to execute day-to-day community programs while simultaneously designing the long-term, scalable frameworks. As a unique cross-brand initiative, you will lead community building and engagement across our whole supplier community working closely alongside a team of specialists in Content Marketing, Partnerships, Product Marketing, and Growth Marketing.
Key Responsibilities:
Build & Execute the Community Strategy: You'll develop, launch, and manage spaces where tour and attraction businesses can learn and network. This includes getting hands-on with designing and executing educational programs, webinars, newsletters, and social content for our global network of experience operators.
Drive Community Initiatives: You will directly manage and execute community-building efforts, content, and engagement strategies for the whole supplier community, sharing best practices across the entire Experience operator industry.
Drive the Referral Program: You'll collaborate directly with the PMM to enhance brand/product affinity and build scalable campaigns that drive a significant increase in customer referrals.
Own Customer Communication Channels: Take ownership of our primary customer communication channels, specifically leading initiatives and campaigns through platforms like Intercom and ActiveCampaign to drive consistent operator engagement.
Scaling Reactivation Campaigns: You will use quantitative and qualitative data research to understand root causes of suppliers who don’t upgrade from Free plans, building highly efficient, scalable frameworks for customer reactivation and retention in the process.
Brand Engagement & Social Media Champion: You will actively develop and implement a hands-on brand engagement strategy and content plan for our community channels to increase reach, engagement, and ultimately drive qualified leads.
Cross-Functional Collaboration & Mentorship: You'll collaborate seamlessly with Content, Partnerships, and Sales to integrate community initiatives into broader growth campaigns. As a Principal IC, you will act as a role model, proactively offering guidance, insights, and mentorship to junior team members.
The Ideal Candidate:
What We Offer
Our Cultural Pillars:
Traveler first
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
#LI-JP
#LI-Hybrid
More to explore
… highly efficient, scalable frameworks for customer reactivation and retention in the process. Brand Engagement & Social …
… Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you …
Cross-functional partners mentioned
… Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success …
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.