Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
Lifecycle / email / CRMfrom posting
… this role, you will combine customer marketing and lifecycle growth marketing to turn our install base …
Why it matters here: Retention and reactivation programs are core here.
Website / CROfrom posting
… aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, …
Why it matters here: Experimentation cadence and on-site conversion live here.
Success metrics mentioned
Pipelinefrom posting
… impact on product usage, renewals, NRR, or expansion pipeline …
Revenuefrom posting
Use this posting to prepare
Three short reads before you apply.
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Resume keywords to notice
Terms in the actual posting. Use these only where they match your real experience.
Role focus
Growth marketing
Lifecycle
Product marketing
Channels
Lifecycle
Metrics
Pipeline
Revenue
Activation
Retention
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Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
gleanwork has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Glean:Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles.At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level.Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality.If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craft and care required for enterprise trust, as we bring Work AI to every employee, in every company.About the Role:Glean is seeking a Customer and Growth Product Marketing Lead to lead how we engage, grow, and retain customers after the initial sale. In this role, you will combine customer marketing and lifecycle growth marketing to turn our install base into a durable engine for activation, adoption and expansion across our customer base. You will design the systems, programs, and operating rhythm that make the post-sale journey more systematic, measurable, and scalable as Glean grows.You will:
Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, renewal and expansion with clear lifecycle stages, goals, and success metrics.
Design and implement segmented lifecycle campaigns across email, in-product, and other channels to accelerate time-to-value, increase adoption of priority workflows, and improve retention.
Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts, renewal readiness, win-back, and expansion opportunities.
Develop upsell, cross-sell, and expansion campaigns aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, and growth, and leveraging AI to build speed and scale into the process.
Serve as the cross-functional lead for post-sale marketing, partnering with Product, Marketing, Sales, Customer Success, and RevOps to define measurement, improve lifecycle strategy, and scale repeatable programs.
About you:
8+ years of B2B SaaS marketing experience across customer, lifecycle, growth, or revenue marketing, with a strong focus on post-sale outcomes.
Proven success driving adoption, retention, and expansion within an installed base, with measurable impact on product usage, renewals, NRR, or expansion pipeline.
Strong operator who can balance strategy, hands-on execution, and analytics in a fast-moving environment.
AI fluent, using the latest AI tools as a natural and integral part of everyday work.
Deep expertise and hands-on execution experience in customer and lifecycle marketing, including segmentation, testing, automation, and multi-touch journeys across email and in-product channels.
Strong analytical, written, and communication skills, with the ability to turn customer behavior and performance data into clear programs, narratives, and executive-ready insights.
Highly collaborative builder with a bias toward action, strong cross-functional influence, and interest in AI and agentic workflows.
Location:
This role is hybrid (4 days a week in our Mountain View or San Francisco office)
Compensation & Benefits:The standard base salary range for this position is $220,000 - $258,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals. When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.We’re committed to building and sustaining a diverse, inclusive workplace. We strive to attract and retain people with a wide range of backgrounds, experiences, and perspectives, and we do not discriminate on the basis of gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.#LI-HYBRIDAI-First Mindset at Glean:At Glean, AI fluency is core to how we work and we're committed to ensuring every new hire feels confident integrating AI into their everyday work. As part of the interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today — prior Glean experience isn't required.Global Data Privacy Notice for Job Candidates and Applicants:Depending on your location, the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), or other privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available in our Privacy Policy. By submitting your application, you are agreeing to our use and processing of your data as required. US applicants and their applications are subject to arbitration of disputes as outlined in our Applicant Arbitration Agreement. By clicking “Submit Application,” I confirm that I have read the Global Data Privacy Notice and the Applicant Arbitration Agreement, and I agree to the terms.
… SaaS marketing experience across customer, lifecycle, growth, or revenue marketing, with a strong focus on post-sale …
Activationfrom posting
… our install base into a durable engine for activation …
Retentionfrom posting
… time-to-value, increase adoption of priority workflows, and improve retention …
A/B testingfrom posting
… aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, …
Responsibility patterns called out
Own end-to-end campaign executionfrom posting
… scalable as Glean grows. You will: Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, …
Manage lifecycle programsfrom posting
… integral part of everyday work. Deep expertise and hands-on execution experience in customer and lifecycle marketing …
Cross-functional partners mentioned
Productfrom posting
… and scale into the process. Serve as the cross-functional lead for post-sale marketing, partnering with Product …
A/B testing
Responsibilities
Run experiments
Work with product
Cross-functional partners
Product
Step 2
Questions to ask
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Angles to consider
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.