tandem-health · Product Marketing
StockholmOnsite
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Role read
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Worth noticing
Lifecycle / email / CRM
“… Design to drive conversion across web, campaigns, and lifecycle touchpoints - Own product storytelling across key …”
Retention and reactivation programs are core here.
Pipeline
“… decisions - Track content and enablement contribution to pipeline – not output volume, but actual deal …”
Sales enablement
“… competitor's playbook - Build and own the sales enablement library that lets sales tell the story …”
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Tools
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Where this comes from
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Channels mentioned
… Design to drive conversion across web, campaigns, and lifecycle touchpoints - Own product storytelling across key …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… decisions - Track content and enablement contribution to pipeline – not output volume, but actual deal …
Responsibility patterns called out
… competitor's playbook - Build and own the sales enablement library that lets sales tell the story …
Use this posting to prepare
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Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Product Marketing Lead Remote | code-metal | Product Marketing | Onsite |
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| Customer & Growth Product Marketing Lead San Francisco, CA | gleanwork |
tandem-health
Beyond this listing, tandem-health doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Tandem Health we’re reimagining healthcare by putting clinicians first. Our platform - designed by clinicians, for clinicians - is built on deep insight into real-world pain points, with intuitive medical notes and workflows that truly support patient care.
We’re a fast-scaling health-tech company backed by top investors and expanding globally. We move fast, stay curious, and believe building something that matters starts with an extraordinary team. If you're passionate about impact and innovation, we'd love to meet you!
Please note: Due to the summer holiday period, our recruitment process may take a little longer than usual. We appreciate your patience and will get back to all candidates as soon as possible.
ABOUT THE ROLE
Tandem is scaling fast – and so is the volume and complexity of what we bring to market. We're building our PMM function to match that ambition, and this role is a core part of that build.
You'll own the commercial narrative layer of our go-to-market: how we position ourselves in the market, how we enable sales to win, and how we turn clinical evidence and product data into stories that resonate with healthcare buyers and decision-makers. This is not a launch execution role – it is the role that makes sure the market understands what Tandem is, why it matters, and why it wins."
If you're someone who thinks in outcomes, communicates with conviction, and knows how to make complex things feel simple – this role is for you.
WHAT YOU WILL DO
Define and maintain Tandem's differentiated positioning across segments, verticals, and geographies – from first principles, not a competitor's playbook
Build and own the sales enablement library that lets sales tell the story independently – pitch decks, demo narratives, one-pagers, talk tracks, and competitive battlecards that are actually used
Develop a deep, evolving view of the healthcare AI landscape – incumbents, point solutions, and the clinical status quo – and turn it into sharp competitive positioning
Be the voice of the market internally – bring buyer perspective, competitor moves, and field objections to product and leadership
Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle touchpoints
Own product storytelling across key growth surfaces, continuously optimising for clarity, differentiation, and conversion on product-related pages
Synthesize customer conversations, win/loss analysis, usage data, and competitive intel into positioning and product decisions
Track content and enablement contribution to pipeline – not output volume, but actual deal influence
WHAT YOU BRING
3–5 years of marketing experience in a B2B environment, with a strong track record in positioning, sales enablement, or competitive intelligence
A strong communicator who doesn't just execute – you sell ideas internally, bring stakeholders along, and make complex decisions land clearly across the business
Commercial instinct – you understand the business, not just the marketing, and know how to make trade-offs that actually move the needle
Stakeholder management skills – you're comfortable navigating product, sales, design, and leadership simultaneously and making progress without full authority
Fluent in English – you communicate clearly and confidently in spoken and written English
Technically curious – you don't need to write code, but you ask the right questions to understand why we built X instead of Y, and what that means for how we go to market
Healthcare experience is not required – what matters is the ability to get up to speed fast and communicate with credibility in a complex, regulated space
LOCATION
We believe the best ideas happen when we're together. This role is based full time on-site at our HQ in the heart of Stockholm, where you'll collaborate, connect, and help build our culture.
At Tandem, we move fast, think big, and take ownership. We're a high-performing, diverse team with a shared drive to change the future of healthcare - and we’re just getting started.
Our culture is built on action, ambition, and learning. You'll be trusted to take the lead, challenge yourself, and make an impact from day one. We believe real growth happens when you're stretched, supported, and surrounded by smart, passionate teammates who want to win together.
Even though we’re spread across countries, we come together often in Sweden for team meetings, social events, and offsites - blending global reach with real human connection.
We hire for talent, potential, and attitude - valuing different backgrounds and fresh perspectives. Great ideas come from everywhere, and we’re building a team that reflects the world we want to change.
Tandem handles sensitive patient data and will conduct a background check before hiring any candidate.
More to explore
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.