sentinellabs · Customer Marketing
United States - RemoteRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… campaigns and programs that support customers through their lifecycle …”
Retention and reactivation programs are core here.
ABM
“… Marketing experience in the cybersecurity industry Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase) Experience …”
Account selection and 1:1 campaigns usually partner with sales.
Marketing ops / analytics
“… renewal rates, NRR, and engagement metrics Maintain clean attribution in Salesforce and marketing automation platforms to …”
Systems ownership and reporting usually anchor this work.
Product-led growth
“… Experience supporting renewal or expansion motions in a PLG or hybrid GTM model Exposure to NRR/GRR …”
In-product activation and expansion loops are typically in scope.
Google Tag Manager
“… or expansion motions in a PLG or hybrid GTM model Exposure to NRR/GRR frameworks and how …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… campaigns and programs that support customers through their lifecycle …
Why it matters here: Retention and reactivation programs are core here.
… Marketing experience in the cybersecurity industry Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase) Experience …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… renewal rates, NRR, and engagement metrics Maintain clean attribution in Salesforce and marketing automation platforms to …
Why it matters here: Systems ownership and reporting usually anchor this work.
… Experience supporting renewal or expansion motions in a PLG or hybrid GTM model Exposure to NRR/GRR …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… or expansion motions in a PLG or hybrid GTM model Exposure to NRR/GRR frameworks and how …
… segment programming Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, …
… Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo …
… NRR, and engagement metrics Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect …
Success metrics mentioned
… and report on customer marketing performance including influenced pipeline …
… and Customer Success, with meaningful influence over Net Revenue Retention (NRR). You’ll build campaigns and programs …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Customer Marketing Lead Hybrid - US | socure | Customer Marketing | Remote |
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| Customer Marketing Manager Toronto, Ontario | docebo | Customer Marketing | Remote |
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| Customer Marketing Manager United States | redis | Customer Marketing | Remote |
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| Customer Marketing Manager - Workleap Agent Canada - Remote | workleap | Customer Marketing | Remote |
|
| Lifecycle and Customer Marketing Manager San Francisco | anrok | Customer Marketing | Remote |
|
| Customer Marketing Associate San Francisco HQ | plaid | Customer Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
sentinellabs
sentinellabs has 4 other live roles on this site right now across 4 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.
SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.
Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.
We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.
As a Customer Marketing Manager owning the post-sale marketing motion, you will help customers get the full value of their investment in SentinelOne, connecting them to the capabilities and protection that meet them where they are as their environment and risk evolve, and partnering with Customer Success to ensure they renew and grow with confidence.
This is a high-visibility, high-impact role sitting at the intersection of Demand Generation and Customer Success, with meaningful influence over Net Revenue Retention (NRR). You’ll build campaigns and programs that support customers through their lifecycle, starting from adoption and value realization through renewal and expansion, working closely with Customer Success, Product Marketing, and Sales to ensure customers understand and can act on the protection they need at each stage.
This role sits within the Revenue Marketing organization under the Director of Demand Generation & Campaigns.
Primary responsibilities include:
Ideal candidates will have:
AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.
We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:
Equity & Rewards
Time Off & Wellbeing
Insurance & Financial Security
Work Perks & Flexibility
Wellness & Lifestyle
This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.
SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
SentinelOne participates in the E-Verify Program for all U.S. based roles.
Apply before August 21, 2026.
More to explore
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.