nflcareers · Performance Marketing
New York, New York, United StatesOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Required Qualifications: 8-10+ years' of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure …”
Retention and reactivation programs are core here.
Reporting & forecasting
“… Senior Director with recommended solutions. Cross-Functional Coordination & Reporting Partner with International, Marketing, Data & Analytics, …”
Manage lifecycle programs
“… insights, and recommendations for scaling impact. Required Qualifications: 8-10+ years' of experience in CRM, lifecycle marketing …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Required Qualifications: 8-10+ years' of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… Senior Director with recommended solutions. Cross-Functional Coordination & Reporting Partner with International, Marketing, Data & Analytics, …
Responsibility patterns called out
… insights, and recommendations for scaling impact. Required Qualifications: 8-10+ years' of experience in CRM, lifecycle marketing …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| performance Marketing Specialist-International Marketing Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Senior Performance Marketing Manager, GTM Experimentation Denver, CO;San Francisco, CA;New York, NY |
nflcareers
nflcareers has 4 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
The National Football League (NFL) is seeking an experienced international marketing leader to play a key role in operating and scaling its International 1:1 Club Managed Services function.
This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all 32 Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets.
The Director ensures Clubs receive reliable, scalable support across email, SMS, mobile app, web, and emerging channels by operationalizing league data, platforms, and best practices. Success is measured by execution quality, operational reliability, campaign performance, regulatory adherence, and Club satisfaction, while enabling sustained international fan development.
Responsibilities:
Required Qualifications:
Preferred Qualifications:
Other Key Attributes / Characteristics:
Travel:
Terms / Expected Hours of Work
Salary / Pay Range:
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
NFL Leadership Attributes:
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
More to explore
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Gusto, Inc. |
| Paid Acquisition |
| Onsite |
|
| Acquisition Lead, Performance Marketing Paris | zefir | Paid Acquisition | Onsite |
|
| Creative Director, Performance Marketing San Francisco | owner | Paid Acquisition | Onsite |
|
| Digital Campaign/Performance Marketing Specialist Canada | flipp | Paid Acquisition | Onsite |
|
| Digital Performance Marketing Manager Jakarta, Special Capital Region of Jakarta, Indonesia | cermaticom | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.