Lokal · Performance Marketing
Chigaranahalli, KA, IndiaOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Own and optimize key metrics: CAC, CPI, ROAS, Retention …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… platforms and backend tracking systems to ensure clean attribution …”
Systems ownership and reporting usually anchor this work.
Revenue
“… ● Ownership of international growth campaigns with direct revenue impact ● Deep exposure to large-scale iOS …”
CAC
“… user bases ● Own and optimize key metrics: CAC …”
LTV
“… and optimize key metrics: CAC, CPI, ROAS, Retention, LTV …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Own and optimize key metrics: CAC, CPI, ROAS, Retention …
Why it matters here: Retention and reactivation programs are core here.
… platforms and backend tracking systems to ensure clean attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Success metrics mentioned
… ● Ownership of international growth campaigns with direct revenue impact ● Deep exposure to large-scale iOS …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Fan Engagement Marketing – International Club CRM & Performance Marketing New York, New York, United States | nflcareers | Paid Acquisition | Onsite |
|
| Meta Ads - Content (Performance Marketing-Kannada) |
Lokal
Lokal has 5 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today.
Key Responsibilities:
● Plan, execute, and optimize paid app campaigns across Meta, Google programmatic
DSPs, and ad networks relevant to target international geos.
● Drive user acquisition, activation, and subscription growth across international
markets, with a focus on iOS user bases
● Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV.
● Work closely with MMP platforms and backend tracking systems to ensure clean
attribution, event mapping, and funnel integrity
● Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to
improve conversion and payback periods
● Deep dive into user behavior, retention patterns, and demographic data to translate
insights into actionable creative directions and create ad narratives that resonate across
international audiences
● Collaborate with creative teams to build high-converting ad creatives tailored for
culturally diverse international audiences
● Analyze campaign performance using attribution platforms, analytics dashboards, and
internal BI tools
● Partner with backend/engineering teams to validate event tracking, postback
configurations, and cohort data accuracy
● Identify growth opportunities specific to international user behavior, content
consumption trends, and platform nuances across geos
● Manage budgets efficiently and ensure scaling within target CPA across markets
2–3 years of experience in performance marketing / growth marketing, preferably with
international or multi-geo campaigns
● Strong understanding of the global app marketing ecosystem — across search, social,
video, ad networks, and programmatic DSPs; ability to identify and test the right channel
mix per geo
● Hands-on experience with MMPs — including cohort analysis, custom dashboards,
postback setup, and fraud prevention
● Solid understanding of iOS attribution frameworks — privacy-first measurement,
probabilistic modeling, and SKAdNetwork
● Comfortable working with backend tracking concepts — event schemas, postback URLs,
server-side attribution, and data pipelines
● Strong analytical skills; proficient in spreadsheets, dashboards, and campaign data
interpretation
● Experience in app marketing and subscription products is strongly preferred
● Ability to think both creatively and analytically across diverse audience segments
● Strong instinct for user research and audience understanding — ability to
analyze behavioral and demographic data to identify user personas and translate
them into compelling ad narratives
● Ownership of international growth campaigns with direct revenue impact
● Deep exposure to large-scale iOS app growth and cutting-edge attribution
infrastructure
● Fast-paced, experiment-driven environment with cross-functional learning
● Collaborative culture across product, content, analytics, and engineering
More to explore
… user bases ● Own and optimize key metrics: CAC …
… and optimize key metrics: CAC, CPI, ROAS, Retention, LTV …
… ● Own and optimize key metrics: CAC, CPI, ROAS …
… to target international geos. ● Drive user acquisition, activation …
Cross-functional partners mentioned
… engineering team …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Chigaranahalli, KA, India
| Lokal |
| Paid Acquisition |
| Onsite |
|
| Meta Ads - Content (Performance Marketing-Telugu) Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Performance Marketing Specialist- Agri Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Performance Marketing Specialist-Matrimony Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Senior Performance Marketing Manager, GTM Experimentation Denver, CO;San Francisco, CA;New York, NY | Gusto, Inc. | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.