FurtherAI · Demand Generation
San FranciscoOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… and Finance trust. Identify, Launch, and Scale Demand Channels - Evaluate and invest across paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… trust. Identify, Launch, and Scale Demand Channels - Evaluate and invest across paid search, paid social …”
Creative iteration speed and channel-level attribution matter here.
ABM
“… invest across paid search, paid social, content syndication, ABM …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… paid social, content syndication, ABM, field events, partner co-marketing …”
Partner-sourced leads and event programs are core here.
Marketing ops / analytics
“… Opportunity. - Partner with Revenue Operations to implement attribution modeling that Sales and Finance trust. Identify, …”
Systems ownership and reporting usually anchor this work.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… and Finance trust. Identify, Launch, and Scale Demand Channels - Evaluate and invest across paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… trust. Identify, Launch, and Scale Demand Channels - Evaluate and invest across paid search, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… invest across paid search, paid social, content syndication, ABM …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Demand Generation US | augury | Demand Generation | Onsite |
|
| Director, Demand Generation Toronto | gorgias |
FurtherAI
Beyond this listing, FurtherAI doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Director of Demand Generation
Location: San Francisco, CA: In-person (M-F)
FurtherAI is seeking a Director of Demand Generation to help build our enterprise pipeline function from the ground up. This is a high-ownership, high-visibility role at a pivotal moment in the company's growth. You will architect and execute the demand strategy, build the team and systems, and work hand-in-hand with Sales and Revenue Operations to ensure that every qualified opportunity we generate has a clear path to revenue.
This role is for someone who thinks in pipeline, not impressions—who measures success by SAOs and revenue influenced, not just leads delivered. You'll be the connective tissue between marketing investment and sales outcomes, and you'll operate with the urgency of a startup and the rigor of an enterprise marketing leader.
Why FurtherAI?
Elite Team & Culture: Join a YC and a16z-backed startup, collaborating with industry experts who share your hunger and ambition. Be part of a culture built for high performers who are proud to put in the work.
Transformative Opportunity: Sell pioneering AI solutions in complex, regulated industries and help modernize a trillion-dollar sector.
Leadership Growth: Leverage your experience to shape our sales process and grow into a senior leadership role as the company scales.
Highly Competitive Compensation: Strong base salary, top-tier commission plan, equity, and comprehensive benefits.
Own the Enterprise Pipeline Number
Design and execute FurtherAI's enterprise demand generation strategy with full accountability for pipeline volume, quality, and velocity.
Build and maintain pipeline coverage targets in partnership with Sales leadership, targeting a 3–4x coverage ratio against quota.
Report pipeline metrics weekly to senior leadership; run monthly pipeline reviews with Sales.
Build and Optimize the Full Funnel
Own the marketing-to-sales funnel end-to-end: MQL definition, lead scoring, routing logic, qualification criteria, and handoff SLAs.
Diagnose and fix conversion leakage at every stage—from first touch to Sales-Accepted Opportunity.
Partner with Revenue Operations to implement attribution modeling that Sales and Finance trust.
Identify, Launch, and Scale Demand Channels
Evaluate and invest across paid search, paid social, content syndication, ABM, field events, partner co-marketing, and SDR-assisted outbound.
Run structured channel experiments, measure pipeline contribution, and reallocate budget toward highest-performing programs.
Build and scale ABM programs targeting priority enterprise accounts across IT leaders, Heads of AI, and executive economic buyers.
Build the Team and Operating Model
Hire, develop, and lead a focused demand generation team; define roles, performance expectations, and growth paths.
Establish the campaign planning cadence, creative briefing process, and performance review rhythm.
Manage agency and vendor relationships to extend team capacity without bloating headcount.
Partner Across Marketing, Sales, and Product
Collaborate with Product Marketing to ensure campaign messaging reflects differentiated positioning and speaks to the AI buyer journey.
Work with the Events and Content teams to extract maximum pipeline value from every marketing investment.
Represent the demand function in Sales QBRs, board prep, and cross-functional planning sessions.
7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
You've directly owned a pipeline or revenue target—not just a lead volume goal—and have the metrics to prove what you built.
You have genuine enterprise motion experience: large deal sizes, long sales cycles, multi-stakeholder buying groups.
You're fluent in the modern demand stack: Salesforce, Marketo or HubSpot, 6sense or Demandbase, attribution platforms, and intent data.
You've built or meaningfully scaled a demand program at a startup or high-growth company—you know what it's like to do a lot with limited resources.
You operate as a true Sales partner, not a lead supplier. You've navigated disagreements about quality, built shared SLAs, and earned Sales' trust over time.
You lead with data, but you're not paralyzed without it. You can make good bets on limited information and iterate fast.
You're a strong communicator who can represent marketing's contribution clearly to executives, a sales floor, and your own team.
Nice to Have (Not Required):
Experience selling into insurance or other regulated industries
Background in insurtech or fintech
Familiarity with founder-led sales environments (YC, a16z, or similar)
Apply now to help build a generational company alongside a world-class team, backed by top investors and founders.
You can look forward to the following benefits:
Fully covered, best-in-class health, dental, and vision benefits
Competitive Compensation, meaningful stock options, company 401(k)
Unlimited PTO
Outstanding in-office culture in the heart of San Francisco
Lunch and dinner onsite
Team events, such as happy hours and off-sites
Commuter benefits
More to explore
… paid social, content syndication, ABM, field events, partner co-marketing …
Why it matters here: Partner-sourced leads and event programs are core here.
… Opportunity. - Partner with Revenue Operations to implement attribution modeling that Sales and Finance trust. Identify, …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… in the modern demand stack: Salesforce, Marketo or HubSpot …
… You're fluent in the modern demand stack: Salesforce, Marketo or HubSpot, 6sense or Demandbase, attribution platforms, …
… - You're fluent in the modern demand stack: Salesforce …
Success metrics mentioned
… of Demand Generation to help build our enterprise pipeline function from the ground up. This is …
… and systems, and work hand-in-hand with Sales and Revenue Operations to ensure that every qualified opportunity …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Director, USG Mission Demand Generation Herndon, VA | HawkEye 360, Inc. | Demand Generation | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.