Vapi · Demand Generation
San FranciscoRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Product to identify PQL triggers and begin mapping lifecycle marketing campaigns that move self-serve users down …”
Retention and reactivation programs are core here.
ABM
“… - Launch optimized campaigns across paid, field, and ABM channels based on your audit findings - …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… mid-funnel conversion rates - Begin hiring for field marketing and ABM roles, with a clear team …”
Partner-sourced leads and event programs are core here.
Marketing ops / analytics
“… demand gen channels, pipeline sources, conversion rates, and attribution gaps to establish a clear baseline - …”
Systems ownership and reporting usually anchor this work.
Product-led growth
“… clear baseline - Get deeply familiar with our PLG motion, ICP, and MarTech stack, and identify …”
In-product activation and expansion loops are typically in scope.
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Product to identify PQL triggers and begin mapping lifecycle marketing campaigns that move self-serve users down …
Why it matters here: Retention and reactivation programs are core here.
… - Launch optimized campaigns across paid, field, and ABM channels based on your audit findings - …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… mid-funnel conversion rates - Begin hiring for field marketing and ABM roles, with a clear team …
Why it matters here: Partner-sourced leads and event programs are core here.
… demand gen channels, pipeline sources, conversion rates, and attribution gaps to establish a clear baseline - …
Why it matters here: Systems ownership and reporting usually anchor this work.
… clear baseline - Get deeply familiar with our PLG motion, ICP, and MarTech stack, and identify …
Why it matters here: In-product activation and expansion loops are typically in scope.
Success metrics mentioned
… clear path to $100M ARR, with 90% of pipeline driven by inbound and a sales org …
… demand gen channels, pipeline sources, conversion rates, and attribution gaps to establish a clear baseline - …
… the full-funnel pipeline strategy, with clear attribution and reporting in place across all channels - Have …
Responsibility patterns called out
… to identify PQL triggers and begin mapping lifecycle marketing campaigns that move self-serve users down the …
Cross-functional partners mentioned
… motion, ICP, and MarTech stack, and identify where the biggest drop-offs occur - Meet with Sales …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Demand Generation Toronto, Ontario | docebo | Demand Generation | Remote |
|
| Director, Demand Generation United States | radai | Demand Generation | Remote |
|
| Director, Demand Generation Remote | second-front-systems | Demand Generation | Remote |
|
| Director of Demand Generation Remote, USA | novoed | Demand Generation | Remote |
|
| Director of Demand Generation Chicago, IL | voxel | Demand Generation | Remote |
|
| Head of Demand Generation Dubai | easygenerator | Demand Generation | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Vapi
Beyond this listing, Vapi doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Voice AI that resolves, not transfers.
Most phone systems trap callers in menus and scripts. Vapi is the platform for deploying voice agents that know your business and can listen, adapt, and resolve in minutes.
The numbers: 1 billion calls. 1 million developers. 10x enterprise ARR growth
The customers: Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to the Fortune 500
The news: a $50M Series B led by Peak XV Partners, with Bessemer Venture Partners, Kleiner Perkins, M12 (Microsoft's Venture Fund), Y Combinator, and our earlier backers. Total raised: $72M
Vapi is on a clear path to $100M ARR, with 90% of pipeline driven by inbound and a sales org scaling 3x. As we move aggressively upmarket into enterprise, we need a demand generation leader to audit and optimize our existing channels, build a repeatable pipeline machine, and accelerate outbound capacity. This is a high-impact, hands-on role at an inflection point.
30 Day:
Audit all existing demand gen channels, pipeline sources, conversion rates, and attribution gaps to establish a clear baseline
Get deeply familiar with our PLG motion, ICP, and MarTech stack, and identify where the biggest drop-offs occur
Meet with Sales, Product, and leadership to align on pipeline goals, key accounts, and the definition of a high-quality lead
Form an initial point of view on the 2-3 highest-leverage bets and present a prioritized demand gen roadmap
60 Day:
Launch optimized campaigns across paid, field, and ABM channels based on your audit findings
Implement lead scoring and data enrichment processes so SDRs are focused on the highest-quality leads
Stand up initial ABX plays targeting top enterprise accounts, including personalized ads and tailored content to support SDR outreach
Partner with Product to identify PQL triggers and begin mapping lifecycle marketing campaigns that move self-serve users down the funnel
90 Day:
Own the full-funnel pipeline strategy, with clear attribution and reporting in place across all channels
Have ABM and PQL programs running with measurable impact on pipeline contribution and mid-funnel conversion rates
Begin hiring for field marketing and ABM roles, with a clear team structure and hiring plan in place
Establish a regular pipeline review cadence with Sales leadership, with shared definitions, goals, and accountability
Proven demand gen, growth, or performance marketing leader with a clear spike in ABM and paid
Data-first: you default to attribution analysis, lead scoring models, and PQL frameworks, not intuition
Hands-on builder who can operate as an IC today while hiring and developing a small team
Experienced with PLG motions, self-serve funnels, and the conversion journey from product sign-up to enterprise contract
Comfortable marketing to technical personas: developers, engineering leaders, and data-savvy buyers
Based in (or willing to work from) San Francisco 3 days/week
Build something worthy of love
Craft matters. We aim to build products and experiences customers genuinely love, not just tolerate.
Commit and follow through
We finish what we start and build trust by being people others can count on.
Why not today?
We value urgency and momentum. The fastest path to customer value usually wins.
Seek raw input
We go directly to customers, data, and teammates instead of relying on summaries or assumptions.
It’s our problem
We operate as one team. We share credit, own mistakes together, and support each other when things get hard.
Be direct and kind
We give feedback clearly, respectfully, and without delay.
Generational impact: Build the human interface for every business
Ownership culture: 70% of the company are previous founders
Kind team: The founders, Jordan and Nikhil, are Canadians
Tier-1 Investors: YC, KP seed, Bessemer Series A
Real stake: We offer a competitive salary and excellent equity ownership
Comprehensive health coverage: medical, dental, and vision plans
Team love: We love hanging out, and we do quarterly off-sites
Flexible time off: take what you need
More: catered meals, transportation, gym, and a $10k annual L&D budget
Apply before August 21, 2026.
More to explore
05Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.