fsastorecom · Marketing
United StatesOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… the planning and execution of integrated campaigns across lifecycle marketing, digital channels, and partner programs. Manage …”
Retention and reactivation programs are core here.
Partner / field marketing
“… business objectives and maximize performance. B2B2C and partner marketing Partner with B2B & B2B2C Marketing and …”
Partner-sourced leads and event programs are core here.
Revenue
“… and execution of integrated marketing programs that accelerate revenue growth, strengthen brand differentiation, and expand engagement …”
LTV
“… sales, and analytics teams to drive high-impact initiatives that improve customer acquisition, engagement, and lifetime value …”
Activation
“… B2B2C Marketing and sales to create co-branded campaigns, activation strategies, and enablement materials that drive engagement …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… the planning and execution of integrated campaigns across lifecycle marketing, digital channels, and partner programs. Manage …
Why it matters here: Retention and reactivation programs are core here.
… business objectives and maximize performance. B2B2C and partner marketing Partner with B2B & B2B2C Marketing and …
Why it matters here: Partner-sourced leads and event programs are core here.
Success metrics mentioned
… and execution of integrated marketing programs that accelerate revenue growth, strengthen brand differentiation, and expand engagement …
… sales, and analytics teams to drive high-impact initiatives that improve customer acquisition, engagement, and lifetime value …
… B2B2C Marketing and sales to create co-branded campaigns, activation strategies, and enablement materials that drive engagement …
… marketing programs that drive measurable improvements in conversion, retention …
… initiatives with broader business objectives. Provide regular performance reporting and insights to senior leadership. What you'll …
Responsibility patterns called out
… healthcare spending. Integrated campaign leadership Lead the planning and execution of integrated campaigns across lifecycle marketing …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
04Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
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| Creative Director, Marketing Boston, MA | themuseumofscience | — | Onsite |
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| Director, Marketing (Growth) Runna London | runna | — | Onsite |
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| Director, Marketing Investment & Planning USA - Corona, CA | monsterenergy | — | Onsite |
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| Director of Marketing New York City | citizen | — | Onsite |
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| Director of Marketing, Enterprise AI San Francisco, CA | handshake | — | Onsite |
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| Director of Marketing, MX Mexico City, Mexico City, Mexico | sharkninjaoperatingllc | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
fsastorecom
fsastorecom has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Health-E Commerce is seeking a strategic, results-oriented Director of Marketing to lead growth and marketing strategy for HSA Store. This role owns the development and execution of integrated marketing programs that accelerate revenue growth, strengthen brand differentiation, and expand engagement across direct-to-consumer and B2B2C channels.
This is a player-coach role that requires both strategic leadership and hands-on execution. The Director will partner closely with ecommerce, growth marketing, creative, UX, sales, and analytics teams to drive high-impact initiatives that improve customer acquisition, engagement, and lifetime value.
You'll have accelerated revenue growth for HSA Store, expanded customer acquisition and engagement, strengthened the brand's competitive positioning, and delivered marketing programs that drive measurable improvements in conversion, retention, and lifetime value.
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
Apply before August 22, 2026.
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