fsastorecom · Performance Marketing
United StatesOnsite
Add to shortlist and compare later — open your saved-role workspace.
Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… budgets ($15M+) in a B2C environment Deep hands-on expertise across two or more of: Paid Search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… in a B2C environment Deep hands-on expertise across two or more of: Paid Search, Paid Social …”
Creative iteration speed and channel-level attribution matter here.
SEO / content
“… paid media team, manage an agency partner on SEO …”
Organic traffic and editorial cadence are typical scope.
Google Analytics
“… Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools Experience managing, mentoring, and …”
Revenue
“… budget with a focus on efficiency, iROAS, and revenue targets Build and maintain robust reporting frameworks …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… budgets ($15M+) in a B2C environment Deep hands-on expertise across two or more of: Paid Search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… in a B2C environment Deep hands-on expertise across two or more of: Paid Search, Paid Social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… paid media team, manage an agency partner on SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
Tools mentioned
… Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools Experience managing, mentoring, and …
Success metrics mentioned
… budget with a focus on efficiency, iROAS, and revenue targets Build and maintain robust reporting frameworks …
… iROAS, and revenue targets Build and maintain robust reporting frameworks across all paid channels; translate data …
Responsibility patterns called out
… of technical updates Strategy & Leadership Own channel-level forecasting …
Cross-functional partners mentioned
… in partnership with the agency Partner closely with product to manage plan and execution of technical …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Creative Director, Performance Marketing San Francisco | owner | Paid Acquisition | Onsite |
|
| Director, B2B Performance Marketing New York, New York; Tysons, Virginia, United States | tegnainc | Paid Acquisition | Onsite |
|
| Director of Performance Marketing Austin, TX | flosports | Paid Acquisition | Onsite |
|
| Director, Performance Marketing CH - Shanghai, China | scopely | Paid Acquisition | Onsite |
|
| Director, Performance Marketing Remote | shipmonk | Paid Acquisition | Onsite |
|
| Director, Performance Marketing - Unannounced ARPG Mobile Game US - United States | scopely | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
fsastorecom
fsastorecom has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
We're looking for a data-driven Director of Performance Marketing to own and scale our full-funnel media strategy. This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels. You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth.
Paid Media
Organic & SEO/AEO
Strategy & Leadership
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
Apply before August 22, 2026.
More to explore