Cresta · Partner Marketing
United States (Remote)Remote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… decision-making Collaborate with RevOps and IT to evolve CRM …”
Retention and reactivation programs are core here.
Partner / field marketing
“… are looking for an exceptional Director of Partner Marketing to build and lead Cresta’s partner marketing …”
Partner-sourced leads and event programs are core here.
Marketing ops / analytics
“… Highly data-driven, with deep experience in pipeline metrics, attribution …”
Systems ownership and reporting usually anchor this work.
Google Tag Manager
“… sales, marketing, product, and partnerships to ensure tight GTM alignment QUALIFICATIONS: 8+ years of experience in …”
Pipeline
“… partner marketing programs that accelerate partner-sourced and partner-influenced pipeline across ISVs, systems integrators, GSIs, cloud marketplaces, …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… decision-making Collaborate with RevOps and IT to evolve CRM …
Why it matters here: Retention and reactivation programs are core here.
… are looking for an exceptional Director of Partner Marketing to build and lead Cresta’s partner marketing …
Why it matters here: Partner-sourced leads and event programs are core here.
… Highly data-driven, with deep experience in pipeline metrics, attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… sales, marketing, product, and partnerships to ensure tight GTM alignment QUALIFICATIONS: 8+ years of experience in …
Success metrics mentioned
… partner marketing programs that accelerate partner-sourced and partner-influenced pipeline across ISVs, systems integrators, GSIs, cloud marketplaces, …
… agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The …
… Highly data-driven, with deep experience in pipeline metrics, attribution …
… experience in pipeline metrics, attribution, ROI, and performance reporting Executive-level communication skills with the ability to …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
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| Director, DCP and Partner Marketing Programs US-CA-Menlo Park | snowflake | Partner Marketing | Remote |
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| Partner Marketing Lead San Francisco | AtoB | Partner Marketing | Remote |
|
| Partner Marketing Manager (5-month Contract) Remote - United States | sia | Partner Marketing | Remote |
|
| Partner Marketing Manager New York City | imprint | Partner Marketing | Remote |
|
| Partner Marketing Manager Kansas City Metro | tenex | Partner Marketing | Remote |
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| Partner Marketing Manager Remote - USA | wizinc | Partner Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
cresta
cresta has 7 other live roles on this site right now across 5 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
ABOUT THE ROLE:
We are looking for an exceptional Director of Partner Marketing to build and lead Cresta’s partner marketing function from the ground up. In this highly visible role, you will own the strategy and execution of scalable partner marketing programs that accelerate partner-sourced and partner-influenced pipeline across ISVs, systems integrators, GSIs, cloud marketplaces, and strategic alliances. You will serve as a key architect of one of Cresta’s fastest-growing and most strategic go-to-market channels, with direct impact on pipeline, revenue, and category positioning.
RESPONSIBILITIES:
QUALIFICATIONS:
PREFERRED QUALIFICATIONS:
PERKS & BENEFITS:
We offer a comprehensive and people-first benefits package to support you at work and in life:
Compensation at Cresta:
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $180,000 - 220,000 + Equity
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
Apply before August 21, 2026.
More to explore
05Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.