Director of Web Marketing

About the role:

Rubrik is looking for a visionary, high-impact Director of Web Marketing to act as the strategic architect and executive champion for our global digital presence. This is a "player-director" role designed for a leader who can navigate high-level corporate strategy while maintaining the technical curiosity to jump into the trenches alongside their team. You will be the resident expert for all things web, bridging the gap between the Head of Digital Marketing’s vision and IT’s technical execution.

We aren't looking for a "maintainer"—we are looking for a transformative leader. You are a relentless critical thinker who continuously questions the status quo and isn't afraid to ask "why" to drive meaningful change. You will lead a unified web organization by coaching our expert leads in Web Performance and Web Production, empowering them to leverage Generative AI and advanced automation to scale our content, personalize user journeys, and stay ahead of the curve. Your role is to filter the "noise" of technical complexity into a clear, strategic narrative for Rubrik’s executive leadership. This role reports into our HQ in Palo Alto, 3x per week. 

What you'll do:

• Executive Advocacy & Strategic Alignment: Serve as the primary voice for the Web team at the leadership level; secure the resources and alignment needed for our domain experts to execute world-class work.
• AI-Driven Innovation: Champion the use of Generative AI for content scaling, AI-driven personalization to tailor the user journey, and next-gen AI tools to supercharge SEO and Conversion Rate Optimization (CRO).
• Transformative Thinking: Deeply analyze existing processes to identify friction points. You are expected to challenge "how we’ve always done it" to build a more efficient, high-performance digital engine.
• Strategic Storytelling & Distillation: Take the high-volume output of the production and performance teams and distill it into a high-level narrative for executive leadership, focusing on business impact and long-term vision.
• Team Enablement & Coaching: Empower and coach your leads to own their reporting and cross-functional relationships. You provide the mentorship and frameworks they need to showcase their wins to the broader organization.
• Strategic IT Liaison: Act as the primary business stakeholder for IT, ensuring our technical architecture is world-class, scalable, and built to support the future of AI-integrated web experiences.
• Operational Partnership: Lead from the front. While you own the strategy and coaching, you are ready to roll up your sleeves—whether helping the production team navigate a high-velocity launch or assisting the performance team in diagnosing a complex tracking issue.

Experience you'll need:

• 12+ years of experience in web strategy or digital leadership, with a track record of leading high-performing teams in a high-growth B2B SaaS environment.
• The "Why" Factor: A critical thinking mindset with a proven ability to interrogate workflows and drive transformative change in complex organizations.
• AI Literacy: Practical experience or a deep strategic understanding of how to leverage AI/ML for content automation, SEO optimization, and web personalization.
• Mastery of Distillation: A proven ability to take massive amounts of technical data and project updates and condense them into a concise, impactful "executive-ready" story.
• Low-Ego "Player-Director": You have the veteran experience to lead, but you haven't lost your passion for the craft. You lead by example and are happy to "get in the weeds" to help the team solve a complex problem.
• Technical & Operational Fluency: You speak "Developer," "Marketer," and "Analyst" with equal ease, bridging the gap between production and performance workstreams.

 

The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.US Pay Range$213,700—$299,400 USD

Join Us in Securing and Accelerating the World's AI Transformation

Rubrik (RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real-time guardrails, fine-tuning for accuracy and undoing agentic mistakes. 

Linkedin | X (formerly Twitter) | Instagram | Rubrik.com

Inclusion @ Rubrik

At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data.

Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.

Our inclusion strategy focuses on three core areas of our business and culture:

• Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.

• Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.

• Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.

Equal Opportunity Employer/Veterans/Disabled

Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

EEO IS THE LAW

NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS