Global Marketing Manager, Haircare

Do you love the beauty and personal care space? MONDAY Haircare is looking for a talented and driven Brand Marketing Professional to join our Global Team to lead ANZ, Canada, Mexico, and more!

In just six years, MONDAY Haircare has become a global phenomenon — now sold in 47 countries, available through more than 200 retailers, and stocked in over 90,000 retail doors worldwide. With over half a million points of distribution, the brand is accessible to 1.5 billion people globally.

MONDAY has earned 45 major beauty awards, thousands of 5-star reviews, and proudly holds the title of the #1 most-liked haircare brand on TikTok — with 31M likes, 548K followers, and 1.9 billion views on #mondayhaircare. With 5.7 billion digital impressions served, 8.5 billion media impressions, 300% YoY growth since launch; we’re selling 65,000 bottles a day — that’s one bottle every two seconds!

Position Overview

As one of the leaders in our Haircare Portfolio, you will lead efforts for MONDAY and being Haircare across our Growth Markets, playing key role in shaping and delivering our marketing strategy across diverse international markets. You’ll collaborate closely with the global marketing team to drive brand awareness, support growth, and ensure local relevance in execution. This is a high-impact, hands-on role for someone passionate about beauty and excited to be part of a fast-paced, ambitious brand story.

Roles & Responsibilities

• Own, plan and execute end-to-end marketing campaigns that drive awareness and sales for MONDAY Haircare and being Haircare, including new market, new retailer and NPD launches; in partnership with commercial team and external agencies

• Develop and manage relationships with retailers to deliver localised marketing initiatives including marketing campaign implementation, in-store executions, event activations and targeted campaigns around the retail promotion calendar

• Support key market initiatives as key strategic brand priority including retailer activity, PR & marketing campaigns.

• Work closely with in house content team, copy team to create bespoke localized content for marketing campaigns & launches

• Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each market

• Develop and execute PR and influencer strategies (paid and organic) in each market, with the support of agency partners when required

• Control and guarantee 100% accuracy of budget spend and provide timely communication to relevant stakeholders on overspending/funds availability

• Develop strategies and tactics to boost MONDAY and beings brand and sales in markets

• Build strategic relationships and partner with key industry players, media, influencers, agencies

• Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant

• Work with sales team to deliver retailer/trade launch presentations to gain buy-in for ranging

• Support and grow junior team and share knowledge regularly

• General support/collaborative projects with the Global Team as needed

Skills & Experience

• 4+ years’ experience in marketing, advertising or brand development within a retail, beauty or FMCG company

• Proven leadership skills with the capability of influencing teams and implementing key business initiatives cross functionally

• Experience in customer-focused, data orientated environments

• Knowledge, understanding and experience in developing marketing strategies and initiatives for allocated retail portfolios to deliver partner objectives and business performance

• Strong results focus, with high energy, attention to detail and creativity

• Outstanding communications skills, both verbal and written

• Motivated and autonomous worker with the ability to identify and resolve problems.

• A "can-do" attitude and drive to constantly level up on processes and skills

• You love beauty, fashion or equivalent industries and you stay on top of trends and pop culture

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com .

What We Offer

🌱 Culture for Growth

🌎 Global Opportunities

💰 Competitive Remuneration

We are actively reviewing applications for this role. If your background and experience align with what we are looking for, our Talent team will reach out directly.

A note to recruitment agencies: We are not engaging external agencies for this role. All hiring is managed directly by the ZURU Talent team, so please do not send unsolicited CVs. Any candidate submissions made without a signed agreement and prior written request from our Talent team will not be considered, and no agency representation or fee entitlement will apply. Thank you.