Depot · Growth Marketing
United StatesRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… within budget. Analyze performance across the full customer lifecycle — acquisition, activation, conversion, and expansion — …”
Retention and reactivation programs are core here.
SEO / content
“… programs, newsletter and community sponsorships, social, paid ads, SEO …”
Organic traffic and editorial cadence are typical scope.
Product-led growth
“… expansion — and make real ROI calls. - PLG funnel and conversion. Define the activation milestones …”
In-product activation and expansion loops are typically in scope.
Google Tag Manager
“… run honest post-mortems. No vanity metrics. - Cross-functional GTM …”
Amplitude
“… sets strategy, and prioritizes ruthlessly. Comfortable in PostHog, Amplitude …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… within budget. Analyze performance across the full customer lifecycle — acquisition, activation, conversion, and expansion — …
Why it matters here: Retention and reactivation programs are core here.
… programs, newsletter and community sponsorships, social, paid ads, SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… expansion — and make real ROI calls. - PLG funnel and conversion. Define the activation milestones …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… run honest post-mortems. No vanity metrics. - Cross-functional GTM …
… sets strategy, and prioritizes ruthlessly. Comfortable in PostHog, Amplitude …
Success metrics mentioned
… performance across the full customer lifecycle — acquisition, activation …
… serious leverage. What you'll own - Demand generation. Own paid and organic acquisition driving free trial …
… Planning and measurement. Set the planning, forecasting, and reporting cadence — call your shots, measure them, …
Responsibility patterns called out
… and measurement. Set the planning, forecasting, and reporting cadence — call your shots, measure them, and …
… org. - Planning and measurement. Set the planning, forecasting …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions amplitude and reporting & forecasting.
Angle 03
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Growth Marketing - Commercial San Mateo, California, United States | skydio | — | Remote |
|
| Growth Marketing Director Remote - US | backblaze | — | Remote |
|
| Growth Marketing Director Anywhere in the United States | nabla | — | Remote |
|
| Head of Demand Generation & Growth Marketing New York, United, States (Hybrid); San Francisco, United, States (Hybrid); United States (Remote) | cresta | Demand Generation | Remote |
|
| Head of Growth Marketing New York City | Arketa | — | Remote |
|
| Head of Growth Marketing London | cube | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Depot
Beyond this listing, Depot doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Head of Developer Growth Marketing
We're looking for a Head of Developer Growth Marketing to own Depot's developer acquisition engine and lead the marketing function through a period of rapid growth. You'll run the demand program that drives trials and new customers, and work with a small, high-leverage team that performs like one several times its size. We're scaling deliberately, not by brute-force headcount, because we expect everyone here to operate with serious leverage.
What you'll own
Demand generation. Own paid and organic acquisition driving free trials and new customers toward our top-of-funnel target, within budget. Analyze performance across the full customer lifecycle — acquisition, activation, conversion, and expansion — and make real ROI calls.
PLG funnel and conversion. Define the activation milestones that matter, instrument the signup → activation → trial → paid journey, and build the messaging and in-product lifecycle moments that move users through it. Own the PQL definition and the handoff logic to sales.
Channel orchestration. We reach developer and platform engineering audiences through a PLG motion across multiple channels: influencer programs, newsletter and community sponsorships, social, paid ads, SEO, LLM/answer-engine optimization, email lifecycle, and owned media. You'll orchestrate the content from technical blogs, video, product explainers, new releases, and thought leadership to maximize impact with audience across this array. This may involve managing third-parties such as agencies or contractors, as well as coordinating across internal teams.
Brand and social. Own Depot's developer brand voice. Make Depot the most trusted name in fast builds — specific, technically honest, and worth following.
Team leadership. Hire, lead, and develop the team. Integrate new functions as they come online and raise the bar on AI-native operating standards across the org.
Planning and measurement. Set the planning, forecasting, and reporting cadence — call your shots, measure them, and run honest post-mortems. No vanity metrics.
Cross-functional GTM. Partner with Engineering, Sales, and Solutions Engineering on launches, positioning, and go-to-market. Be the connective tissue between product depth and market narrative.
What we’re looking for
AI-native leadership. You've rebuilt your own work around agents and automations and you lead for it. You can show us what you run on — not just talk about it.
Demand-gen at scale. A proven track record driving acquisition in a B2B or API-first company, with real budget discipline and self-serve funnel experience.
Developer credibility. You have genuine empathy for how developers evaluate tools. You don't need to be an engineer, but you need to use the product, understand the category, and write content that technical people trust.
Brand expression. You know how to build and protect a developer brand that stands out in a crowded infrastructure market — specific, opinionated, and earned.
A sharp operator. Data-driven, sets strategy, and prioritizes ruthlessly. Comfortable in PostHog, Amplitude, or equivalent. Knows which metrics actually move the business.
A team builder. You’ve built and led high-performing marketing teams. 7+ years helps — but it’s the tiebreaker between two AI-native leaders, not the entry ticket.
Bonus points
DevOps, CI/CD, or developer-infrastructure category experience.
Scaled a marketing org through a Series B or comparable phase.
Experience with both PLG self-serve and sales-assisted enterprise motions.
You ship content yourself — blog posts, talks, social threads, product explainers.
Apply before August 21, 2026.
More to explore
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.