Head Of Growth & Marketing | $3K-$3.5K Base + $1K quarterly performance bonus + Remote | Amazing E-commerce Brand

***You must be an outstanding A-player, physically located in Latin America, and have a minimum of C1 or better English with a strong internet connection.***

Are you ready to crush it with digital content and viral videos while having fun? You came to the right place!

Our client is a fast-growing, direct-to-consumer ecommerce brand redefining the barware industry through creative storytelling, viral content, and innovative products for people who just want to drink and have fun.

Known for building highly engaging social content around products that people genuinely enjoy using and sharing, the company has experienced significant growth through performance marketing, organic content, and a relentless focus on customer experience.

This is an exciting opportunity to join a rapidly growing consumer brand where you'll have the autonomy to own the entire growth engine: from creative strategy and paid advertising to ecommerce optimization and customer acquisition.

Company Culture

Our client operates with an entrepreneurial, ownership-driven culture where speed, creativity, and execution matter more than hierarchy. This is a fast-paced startup environment where experimentation is encouraged, decisions are driven by data, and every team member is expected to think like an owner. The ideal candidate is proactive, ambitious, highly coachable, and excited to build, test, iterate, and scale alongside a rapidly growing ecommerce business.

Benefits

• Remote work
• PTOs
• Weekends Off
• Performance Bonuses
• Holidays
• Growth opportunities
• Schedule flexibility

We're looking for an experienced Head of Growth & Marketing to lead and execute the company's entire marketing strategy across paid media, organic content, viral videos, ecommerce, and customer acquisition through social media content (product marketing). 

This is not a role for someone who simply manages agencies or coordinates campaigns: We're looking for a true operator, someone who enjoys building, creating, testing, and optimizing every aspect of the marketing engine while using data to drive continuous growth.

You'll own both strategy and execution, working directly with the founders to scale revenue, improve marketing efficiency, and build systems that support long-term growth.

Responsibilities: 

Growth Strategy & Paid Media

• Own the overall growth strategy across Meta, Google, TikTok, and emerging channels.
• Plan, launch, and optimize paid advertising campaigns focused on profitable growth.
• Continuously improve Return on Ad Spend (ROAS) while increasing advertising spend responsibly.
• Test creative concepts, audiences, offers, and messaging to maximize performance.

Content Strategy & Creative Production

• Develop and execute a high-performing content strategy across social platforms.
• Create and oversee engaging short-form video content that drives both engagement and sales.
• Stay ahead of social media trends and continuously test new creative formats for the driking industry.

Ecommerce & Website Optimization

• Optimize the Shopify website for conversion and customer experience.
• Improve product pages, landing pages, offers, bundles, and merchandising.
• Conduct A/B testing to increase conversion rates and average order value.
• Manage content and assets for TikTok Shop, Amazon, and other ecommerce channels.

Marketing Operations & Analytics

• Track key marketing KPIs including ROAS, CAC, conversion rate, and revenue growth.
• Leverage AI tools to improve efficiency in creative production, research, copywriting, and execution.

• 4+ years of experience leading growth or performance marketing initiatives.
• Proven success scaling ecommerce or consumer brands.
• Strong expertise managing paid advertising across Meta and Google.
• Experience creating high-performing short-form video content.
• Strong understanding of Shopify and ecommerce conversion optimization.
• Strong analytical mindset with the ability to make data-driven decisions.
• Excellent English communication skills.
• Experience using AI tools such as Claude Code, ChatGPT, Midjourney, Nano Banana or similar to create and improve marketing workflows.

About SaaS Talent

SaaS Talent is more than just a recruiting company. We're your hiring, business development and growth partner with 20+ years of experience in SaaS and Hi-Tech that helps you scale and transform your business. We've worked with 100+ companies and helped them achieve their goals. From streamlining sales, marketing, and operations to hiring ideal talent and getting funding, if you're struggling to grow, we're an ideal choice.

Reach out to us at www.saas-talent.com to learn more about how we can help you.

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