Firy Inc. · Performance Marketing
San Francisco, CAOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Lifecycle teams Key Competencies Performance Marketing Expertise: Deep knowledge of paid acquisition channels, campaign optimization, bidding …”
Retention and reactivation programs are core here.
Website / CRO
“… UA managers in a culture built on rapid experimentation and data-driven decision-making. Responsibilities Growth Strategy & …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… deposit conversion, D30 retention, LTV, cohort profitability, and attribution data — to identify growth opportunities. Partner …”
Systems ownership and reporting usually anchor this work.
Looker
“… Proficiency: Proficiency in SQL and BI tools (Tableau, Looker …”
SQL
“… CRM, and LiveOps teams. Technical Proficiency: Proficiency in SQL and BI tools (Tableau, Looker); fluency in …”
Queries against the data warehouse show up in this listing's stack.
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Lifecycle teams Key Competencies Performance Marketing Expertise: Deep knowledge of paid acquisition channels, campaign optimization, bidding …
Why it matters here: Retention and reactivation programs are core here.
… UA managers in a culture built on rapid experimentation and data-driven decision-making. Responsibilities Growth Strategy & …
Why it matters here: Experimentation cadence and on-site conversion live here.
… deposit conversion, D30 retention, LTV, cohort profitability, and attribution data — to identify growth opportunities. Partner …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Creative Director, Performance Marketing San Francisco | owner | Paid Acquisition | Onsite |
|
| Director of Performance Marketing Austin, TX |
Firy Inc.
Firy Inc. has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About FIRY
We build companies that help people create, compete, and grow.
FIRY (NYSE: FIRY) is a founder-led global holding company built to fuel business potential. Founded in 2012 by entrepreneur Andrew Paradise, FIRY began by inventing an entirely new category: real-money skill-based mobile gaming. What started as a single bold idea became Skillz, a platform with more than 90 million registered users and one of the largest sources of first-party behavioral data in gaming.
Today, FIRY is building something much bigger.
We’re creating a portfolio of category-defining businesses operating at the intersection of AI, identity, gaming, commerce, and performance marketing. Each business is successful on its own. Together, they create a flywheel of technology, data, and distribution that’s difficult to replicate.
FIRY is publicly traded on the NYSE and headquartered in Las Vegas, with hubs in San Francisco, New York City, and Bengaluru.
We’re still early.
We’re looking for builders who want to create products that define industries—not simply compete in them.
About the Role
This role directly owns Skillz’s most scalable revenue growth lever: paid user acquisition and reengagement across a multi-million dollar ad budget. You’ll drive top-of-funnel volume by acquiring high-LTV, high-intent players across Meta, Google, TikTok, programmatic, and SDK networks — converting ad spend into depositing, retained users. Revenue impact is direct and measurable: improving ROAS, reducing CAC, and increasing D30 retention translates immediately into higher net revenue per cohort and shorter payback periods. For an RMG business, even a 10% lift in payor conversion or deposit retention compounds significantly across cohorts. You’ll also reduce revenue leakage through rigorous compliance with app store and ad network policies. You’ll work cross-functionally with Data Science, Creative, Product, and LiveOps — and lead a team of UA managers in a culture built on rapid experimentation and data-driven decision-making.
Responsibilities
Key Competencies
Experience
Total Starting Compensation including Base + Bonus + Equity: $329,362
Location: Hybrid in San Francisco, CA
Travel Requirement: Less than 10%
Join Skillz and Let's Redefine the Boundaries of Gaming!
Together, we'll create a world where skill, passion, and innovation thrive. We look forward to having you on board!
#LI-Onsite #LI-
More to explore
… Proficiency: Proficiency in SQL and BI tools (Tableau, Looker …
… CRM, and LiveOps teams. Technical Proficiency: Proficiency in SQL and BI tools (Tableau, Looker); fluency in …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
… concepts across video and static formats. Drive creative pipeline decisions using rigorous performance data. Product & …
… Role This role directly owns Skillz’s most scalable revenue growth lever: paid user acquisition and reengagement …
… impact is direct and measurable: improving ROAS, reducing CAC …
… LTV …
… users. Revenue impact is direct and measurable: improving ROAS …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions manage paid media budget.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Paid Acquisition |
| Onsite |
|
| Director, Performance Marketing Seattle, WA | vogliodigitalmarketing | Paid Acquisition | Onsite |
|
| Head of Performance Marketing London | teya | Paid Acquisition | Onsite |
|
| VP, Performance Marketing Charlotte Office | renuity | Paid Acquisition | Onsite |
|
| Director, Fan Engagement Marketing – International Club CRM & Performance Marketing New York, New York, United States | nflcareers | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.