dutch · Lifecycle Marketing
Oakland, CARemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… pet care. THE ROLE: We're looking for a Lifecycle Marketing Manager focused on prospect marketing — …”
Retention and reactivation programs are core here.
Iterable
“DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE About Us Dutch Vet is transforming …”
Manage lifecycle programs
“… care. THE ROLE: We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… pet care. THE ROLE: We're looking for a Lifecycle Marketing Manager focused on prospect marketing — …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE About Us Dutch Vet is transforming …
Responsibility patterns called out
… care. THE ROLE: We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| B2B Lifecycle Marketing Manager United Kingdom | Elevenlabs | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Lead Remote (USA) | pandadoc | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Lead Toronto, ON | relayfi | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Manager Remote - NY, NJ, CT, MD, VA, PA, MA, RI or Washington, DC | aippublishing | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Manager Remote - US | barkbus | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Manager Remote, US | Branch AI | Lifecycle / CRM | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
dutch
Beyond this listing, dutch doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE
Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.
As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”
Here’s what other customers have said about Dutch Vet:
"The easiest vet visit you'll ever have.”
"More thorough than my in-person vet.”
"No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!"
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
THE ROLE:We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must-have requirement for this role.
You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. This is a fully remote role, but you must be located in the US to be considered.
If this sounds interesting to you, we'd love to hear from you!
Apply before August 12, 2026.
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