Branch AI · Lifecycle Marketing
Remote, USRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… role: We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and …”
Retention and reactivation programs are core here.
Website / CRO
“… engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance. Customer Insights & …”
Experimentation cadence and on-site conversion live here.
Looker
“… with experience using tools such as Google Sheets, Looker …”
Braze
“… or retention marketing, preferably within a high-growth environment. Braze Marketing Automation Expertise: Advanced experience with Braze …”
Revenue
“… Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… role: We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and …
Why it matters here: Retention and reactivation programs are core here.
… engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance. Customer Insights & …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… with experience using tools such as Google Sheets, Looker …
… or retention marketing, preferably within a high-growth environment. Braze Marketing Automation Expertise: Advanced experience with Braze …
Success metrics mentioned
… Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual …
… critical in optimizing the customer experience funnel, improving retention …
… Optimization: Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B test …
… tools such as Google Sheets, Looker, or similar reporting platforms. Cross-Functional Collaboration: Demonstrated success partnering with …
Responsibility patterns called out
… automated customer journeys. User Journey Optimization: Analyze the end-to-end customer experience to identify friction points, improve …
… We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions looker and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Lifecycle Marketing Principal, Automations & Incentives NYC | upside | Lifecycle / CRM | Remote |
|
| B2B Lifecycle Marketing Manager United Kingdom | Elevenlabs | Lifecycle / CRM | Remote |
|
| Iterable Lifecycle Marketing Manager Oakland, CA | dutch | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Lead Remote (USA) | pandadoc | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Lead Toronto, ON | relayfi | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Manager Remote - NY, NJ, CT, MD, VA, PA, MA, RI or Washington, DC | aippublishing | Lifecycle / CRM | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Branch AI
Branch AI has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About us:
Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products.
Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture.
We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.
Come join our team as we develop new ways to improve the lives of working Americans.
About the role:
We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual contributor role is critical in optimizing the customer experience funnel, improving retention, and delivering personalized lifecycle communications at scale.
The ideal candidate has experience building data-driven lifecycle strategies, partnering cross-functionally across Product and Engineering, and executing high-performing campaigns within fast-paced, high-growth environments.
What you’ll do:
Qualifications:
Compensation:
The salary range for this role is $105-115k.
The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc.
Location:
This position is classified as REMOTE within the United States of America.
We are unable to hire candidates located outside of the domestic U.S.
Benefits:
Working at Branch
A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together. Learn more about what we do in this video!
Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.
Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about
Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Must be currently authorized to work in the USA without sponsorship or transfer.
No third-parties, please.
View how Branch collects your personal data here.
Apply before August 21, 2026.
More to explore
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.