fay · Growth
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… their health through evidence-based nutrition. As we scale, lifecycle and operational excellence are critical to how …”
Retention and reactivation programs are core here.
Customer.io
“… daily SMS outreach to warm leads using Metabase, Customer.io , Front, and Zapier workflows Manage inbound …”
Own end-to-end campaign execution
“… and attention to detail Comfortable owning operational processes end-to-end Able to strategize, market and speak to …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… their health through evidence-based nutrition. As we scale, lifecycle and operational excellence are critical to how …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… daily SMS outreach to warm leads using Metabase, Customer.io , Front, and Zapier workflows Manage inbound …
Responsibility patterns called out
… and attention to detail Comfortable owning operational processes end-to-end Able to strategize, market and speak to …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Email Marketing Operations Consultant – Contract New York | Atlas | Lifecycle / CRM | Remote |
|
| Lifecycle Marketing Principal, Automations & Incentives NYC | upside | Lifecycle / CRM | Remote |
|
| Growth Marketing Associate Remote, Philippines | thumbtack | — | Remote |
|
| Growth Marketing Operations Associate Manager San Francisco-HQ | hinge-health | Marketing Operations / Growth Operations | Remote |
|
| Quality Assurance Associate Manager, Growth Marketing Operations San Francisco-HQ | hinge-health | Marketing Operations / Growth Operations | Remote |
|
| Senior Manager/Associate Director, Marketing Operations & Commercial Review Boston | xenon | Marketing Operations / Growth Operations | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
fay
Beyond this listing, fay doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Fay
At Fay, our mission is to make nutrition a foundational pillar of preventative care, improving outcomes, accessibility, and affordability at scale. We're building AI-powered infrastructure to transform preventative healthcare. Think that's bold? We're just getting started.
Today, Fay is a three-sided marketplace connecting providers, patients, and payers to revolutionize preventative care delivery. Our b2b2c business-in-a-box solution empowers dietitians to deliver high-quality, affordable nutrition care, helps patients take control of their health, and enables payers to build healthier member populations. Nutrition is our starting point, not the finish line. The platform we're building will expand into new areas of preventative health and wellness as we grow.
We're proud to be one of the fastest-growing companies in healthtech, backed by category-defining investors like General Catalyst, Forerunner, 1984, and Goldman Sachs.
Ready to leverage AI-driven technology to transform preventative care and make a real-world impact on health? Let's talk.
Fay is a digital health platform connecting people with registered dietitians who accept insurance. Our mission is to make high-quality nutrition care accessible, affordable, and easy to use. We partner with health systems, employers, and platforms to help people improve their health through evidence-based nutrition. As we scale, lifecycle and operational excellence are critical to how we grow responsibly.
The Role
We’re looking for a Lifecycle Operations associate to run Fay’s outbound outreach and early lifecycle engagement. You’ll own daily SMS workflows, manage inbound patient conversations, keep data clean and compliant, help improve conversion from warm intent to booked appointments, and own outbound marketing emails. This role is heavily executional and operational, with a strong focus on quality, compliance, and impact.
What You’ll Do
What We’re Looking For
Why It Matters
You’ll own a high-impact, measurable patient engagement channel and help shape Fay’s lifecycle infrastructure as we scale.
Benefits
Competitive salary and a remote-friendly culture.
Fay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apply before August 22, 2026.
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