weave · Marketing
MexicoRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… and manage the systems that power our lead lifecycle …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… Accomplish the Job - 7+ Years of Marketing Operations Experience: A proven track record of managing …”
Systems ownership and reporting usually anchor this work.
Salesforce
“… to: Marketing Director What You Will Own - Salesforce Marketing Cloud (SFMC) Administration: Serve as the …”
SQL
“… - Foundational MarTech Coding Skills: Proficient in writing SQL for database segmentation and data manipulation, alongside …”
Queries against the data warehouse show up in this listing's stack.
Pipeline
“… collaborative, fast-paced environment where your work directly impacts pipeline growth and executive visibility. This position will …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… and manage the systems that power our lead lifecycle …
Why it matters here: Retention and reactivation programs are core here.
… Accomplish the Job - 7+ Years of Marketing Operations Experience: A proven track record of managing …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… to: Marketing Director What You Will Own - Salesforce Marketing Cloud (SFMC) Administration: Serve as the …
… - Foundational MarTech Coding Skills: Proficient in writing SQL for database segmentation and data manipulation, alongside …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
… collaborative, fast-paced environment where your work directly impacts pipeline growth and executive visibility. This position will …
… ensure seamless data flow, lead routing, and campaign attribution …
… including a solid understanding of objects, flows, and reporting workflows. - Foundational MarTech Coding Skills: Proficient …
Responsibility patterns called out
… attribution. - Lead Management & Lifecycle: Own the end-to-end lead management process, including lead scoring models, …
Cross-functional partners mentioned
… lead management process, including lead scoring models, status mapping, and automated routing to the Sales team …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Marketing Automation Manager Remote - United States | nearmap | — | Remote |
|
| AI Marketing Technologist Lead San Francisco HQ | plaid | — | Remote |
|
| Americas Integrated Marketing Manager - San Francisco/Los Angeles San Francisco, CA | plaud | — | Remote |
|
| B2B Marketing Lead - CEE Poland | Elevenlabs | — | Remote |
|
| B2B Marketing Lead - DACH Germany | Elevenlabs | — | Remote |
|
| B2B Marketing Lead Nordics Sweden | Elevenlabs | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Weave
Weave has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Weave is looking for a strategic Marketing Automations Manager to lead the operational engine of our marketing department. In this role, you will act as a seasoned practitioner at the intersection of marketing strategy and technical execution, ensuring our technology stack scales as fast as our business. As a key technical driver within our team culture, you will architect and manage the systems that power our lead lifecycle, database health, and complex nurturing programs. You will join a collaborative, fast-paced environment where your work directly impacts pipeline growth and executive visibility.
This position will be: remote in Mexico
Reports to: Marketing Director
What You Will Own
Salesforce Marketing Cloud (SFMC) Administration: Serve as the primary architect and administrator for SFMC, managing automation studio workflows, Journey Builder sequences, and data extensions.
Salesforce Core Alignment: Manage the integration between Marketing Cloud and Salesforce CRM to ensure seamless data flow, lead routing, and campaign attribution.
Lead Management & Lifecycle: Own the end-to-end lead management process, including lead scoring models, status mapping, and automated routing to the Sales team.
Database Segmentation: Develop and maintain a rigorous database segmentation strategy to enable personalized communications for prospective leads and existing healthcare providers.
Performance & Data Integrity: Monitor system health and data cleanliness, ensuring marketing activities are accurately tracked and reported for leadership visibility.
Cross-Functional Collaboration: Partner with Demand Generation, Sales Operations, and Data teams to align technical workflows with broader business objectives and product launches.
Team Member Training: Train and enable internal team members with the knowledge and skills they need to build journeys and email campaigns in Salesforce Marketing Cloud.
What You Will Need to Accomplish the Job
7+ Years of Marketing Operations Experience: A proven track record of managing enterprise-grade marketing technology stacks in a B2B SaaS environment.
Salesforce Marketing Cloud Expertise: Strong technical experience with SFMC (Email Studio, Journey Builder, Automation Studio). SFMC certifications are highly preferred.
Salesforce CRM Skills: Advanced proficiency in Salesforce CRM, including a solid understanding of objects, flows, and reporting workflows.
Foundational MarTech Coding Skills: Proficient in writing SQL for database segmentation and data manipulation, alongside hands-on experience using HTML and CSS to customize dynamic email layouts and resolve rendering issues across email clients.
Lead Management Experience: Experience building and optimizing lead lifecycles, from initial digital capture to sales hand-off.
Data Evaluation Skills: Ability to translate complex platform data into written insights and clear operational improvements.
What Will Make Us Love You
Hands-on experience with Salesforce Cloud Next and Data 360.
A collaborative problem-solver who enjoys teaching technical tools to non-technical teammates.
A proactive mindset with a passion for building clean, scalable processes from scratch.
Employment with Weave is contingent upon the successful completion of a background check, conducted in accordance with applicable laws.
At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.
Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.
Beware of recruitment fraud. All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.
Apply before August 21, 2026.
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