deliveroo · Marketing
Dubai - Main OfficeOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… - Integrated Campaign Coordination: Work cross-functionally with media, CRM …”
Retention and reactivation programs are core here.
Activation
“… UAE and Middle East, ensuring consistent and effective activation across all channels (ATL, OOH, digital, social, …”
Reporting & forecasting
“… consistently and compellingly across every channel and market. Reporting into the Marketing team lead, you will …”
Own end-to-end campaign execution
“… comfortable wearing multiple hats. You will own projects end-to-end …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… - Integrated Campaign Coordination: Work cross-functionally with media, CRM …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… UAE and Middle East, ensuring consistent and effective activation across all channels (ATL, OOH, digital, social, …
… consistently and compellingly across every channel and market. Reporting into the Marketing team lead, you will …
Responsibility patterns called out
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Marketing Manager, Promotions and Incentives Dubai - Main Office | deliveroo | — | Onsite |
|
| Assistant Marketing Manager – GrabFood, SG Singapore, Singapore |
deliveroo
deliveroo has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Marketing Manager, Brand, Middle East
Location: Dubai, UAE
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design, we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand.
We are looking for an experienced Marketing Manager to join our Middle East Marketing team at Deliveroo. Based in the UAE, this role covers marketing projects and campaign management across the Middle East, with a focus on the UAE and Kuwait. In this role, you will be at the heart of bringing our local marketing initiatives and campaigns to life, from initial brief through to delivery, ensuring we show up consistently and compellingly across every channel and market.
Reporting into the Marketing team lead, you will be responsible for coordinating and executing integrated marketing campaigns and projects across the UAE and Kuwait that connect emotionally with our customers and strengthen Deliveroo’s position as a loved, trusted brand. This is a high-impact role for a marketer who is comfortable wearing multiple hats. You will own projects end-to-end, setting the pace, aligning contributors, and making sure delivery happens across a full breadth of marketing initiatives. It requires a balance of creative sensibility, strong project management skills, and a data-driven mindset to continuously improve how we show up in the world.
Planning & Execution: Own the end-to-end delivery of marketing projects and campaigns, acting as the project lead who sets timelines, aligns contributors, and drives accountability across teams to ensure initiatives and campaigns land on time, on budget, and to the highest creative standard.
Integrated Campaign Coordination: Work cross-functionally with media, CRM, social, PR/comms, and central vertical and marketing teams to plan and execute local brand campaigns across the UAE and Middle East, ensuring consistent and effective activation across all channels (ATL, OOH, digital, social, in-app).
Briefing & Stakeholder Management: Write clear, insight-led creative briefs and manage the feedback and approval process with internal creative teams and external agencies, championing the work while staying aligned to marketing goals and brand guidelines.
Performance Tracking & Reporting: Track campaign KPIs, compile post-campaign reports, and translate learnings into clear recommendations to improve future brand activity.
Budget & Timeline Management: Own and track campaign budgets and delivery timelines, flagging risks proactively and ensuring efficient use of marketing spend.
Market & Competitor Intelligence: Stay informed on market trends, competitor campaigns, and cultural moments, using insights to inform creative strategy and identify brand-building opportunities.
Stakeholder Management: Act as the connective tissue across workstreams, building strong relationships with local and central teams, agencies, and partners, and ensuring all contributors are clear on priorities, timelines, and what is expected of them to drive campaigns forward.
Minimum 6-8 years of experience in brand marketing, campaign and project management, or a related marketing discipline, ideally in tech
Proven experience managing integrated brand campaigns end-to-end, ideally across multiple channels and markets
A strong eye for creative quality combined with the ability to give clear, constructive feedback to agencies and internal teams
Excellent project management skills: you’re highly organised, detail-oriented, and able to manage multiple workstreams simultaneously without dropping the ball
Analytically minded: comfortable pulling and interpreting campaign performance data to develop actionable insights
Strong interpersonal and communication skills, with the ability to work effectively across cross-functional teams and senior stakeholders
A self-starter attitude: you take ownership, move quickly, and find ways to make things happen in a fast-paced, matrixed environment
A natural project owner: equally at home driving a brand campaign as a partner activation, a tentpole seasonal moment, or a cross-functional commercial initiative, bringing the same clarity, rigour, and drive to every brief you pick up
Familiarity with the UAE and Kuwait markets, including an understanding of local consumer behaviour, cultural moments (i.e. Ramadan, Eid, National Days), and the competitive landscape in both markets
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don’t hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
More to explore
… comfortable wearing multiple hats. You will own projects end-to-end …
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.