taboola · Marketing

Marketing Manager, China

Beijing, ChinaOnsite

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Pulled from the employer's career page. Always verify details at the source before applying.

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a general growth marketing role at taboola, with lifecycle, email, or CRM, ABM, and partner or field marketing.

Marketing Manager, China at taboola | GrowthMarketingJobs.xyz

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus

Channels

ABM
Partner marketing

Metrics

Revenue
Retention

Responsibilities

Partner with sales

Cross-functional partners

Sales

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
04Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm and partner / field marketing.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

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Up to two reason chips per row; the strongest match is shown first.

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Realize your potential by joining the leading performance-driven advertising company!

As a Marketing Manager on the Geo Marketing Team in our Beijing or Shenzhen Office, you’ll play a vital role in scaling Taboola and Realize’s brand presence across the China market. You will be the strategic lead for partner engagement and event marketing, transforming complex business goals into high-impact regional initiatives. By bridging the gap between sales needs and innovative marketing execution, you will directly drive lead generation and solidify our position within the dynamic China advertising ecosystem.

To thrive in this role, you’ll need:

3+ years of experience leading B2B marketing or event strategies, either within a corporate marketing department or a high-paced agency environment.
Expertise in the China digital advertising and e-commerce landscape, with a deep understanding of the local agency ecosystem and partner marketing dynamics.
Native or fluent proficiency in Mandarin and English, featuring the ability to localize global product narratives into impactful Simplified Chinese sales materials and case studies.
Comprehensive knowledge of multi-channel marketing, specifically in executing offline "tentpole" events (e.g., ChinaJoy, GTC), account-based marketing (ABM), and partner-led initiatives.
Exceptional project management skills, with the autonomy to lead complex, multi-stakeholder events from logistics to content creation while maintaining strategic alignment.

Bonus points if you have

A proven track record in Influencer Marketing or KOL management, specifically in leveraging industry voices to build B2B brand authority.
Experience in "Realize" brand positioning, helping to differentiate our offerings in a highly competitive market through creative and innovative campaigns.

How you’ll make an impact

Architect China Growth Strategy: Collaborate with Sales Leadership to develop and execute a localized marketing roadmap that maximizes long-term ROI and business growth.
Drive Advertiser-Centric Joint Events: Lead the strategic planning and end-to-end execution of high-impact joint events with agencies and industry partners. You will own our presence at major summits (e.g., ChinaJoy, GTC) while curating bespoke partner-led initiatives designed to capture advertiser interest and accelerate lead generation.
Innovate Partner Engagement: Build and maintain strategic relationships with third-party industry partners and KOLs to facilitate high-value co-marketing activities.
Drive Realize Brand Awareness: Develop creative marketing initiatives, including influencer collaborations, to strengthen the market presence of the Realize brand.
Cultivate Client Loyalty: Design and execute bespoke customer retention programs, ranging from exclusive client entertainment events to strategic gifting initiatives.
Adapt Global Insights: Localize and optimize sales presentations, vertical-specific content, and market insights to resonate with the unique needs of the Chinese market.

Why Taboola?

If you ask Taboolars what they love about working here, they'll tell you that they've been empowered to realize their full potential while growing and learning from and with smart and talented people. They'll also share more about:

Adam Singolda, Taboola Founder and CEO says; "You can copy anything from another business but you can't copy a company's culture.
Well-being: Enjoy comprehensive benefits, a fully stocked kitchen, and location-specific perks.
Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

#LI-Hybrid

#LI-MT1

Apply before August 21, 2026.

Marketing Manager, China

This appears to be a general growth marketing role at taboola, with lifecycle, email, or CRM, ABM, and partner or field marketing.

Marketing Manager, China

This appears to be a general growth marketing role at taboola, with lifecycle, email, or CRM, ABM, and partner or field marketing.

Signals found in the posting

Three short reads before you apply.

Resume keywords to notice

Questions to ask

Angles to consider

Similar roles worth weighing

Other roles at this company

The posting as the employer wrote it

Realize your potential by joining the leading performance-driven advertising company!

To thrive in this role, you’ll need:

Bonus points if you have

How you’ll make an impact

Why Taboola?

Other live role categories to explore