axon · Marketing
Boston, Massachusetts, United StatesOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Partner / field marketing
“… own messaging, content development, demand generation, and field marketing to strengthen Axon’s presence in our core …”
Partner-sourced leads and event programs are core here.
Google Tag Manager
“… * Help build playbooks for future public safety GTM work Benefits that Benefit You * Competitive …”
Segment
“… and help deliver more effective campaigns to your segment …”
HubSpot
“… audiences a plus * Experience working with Salesforce, HubSpot …”
Salesforce
“… government audiences a plus * Experience working with Salesforce …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… own messaging, content development, demand generation, and field marketing to strengthen Axon’s presence in our core …
Why it matters here: Partner-sourced leads and event programs are core here.
Tools mentioned
… * Help build playbooks for future public safety GTM work Benefits that Benefit You * Competitive …
… and help deliver more effective campaigns to your segment …
… audiences a plus * Experience working with Salesforce, HubSpot …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
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axon
axon has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Marketing Manager, Law Enforcement
Location: Boston or Scottsdale
Reports to: VP, Head of USPS Marketing
Your Impact
As a Marketing Manager supporting state and local law enforcement, you’ll be responsible for supporting sales team requests, partnering with the events team on key events, and planning and executing targeted campaigns that reach police departments across the U.S. You’ll own messaging, content development, demand generation, and field marketing to strengthen Axon’s presence in our core market.
You’ll work cross-functionally with Sales, Product Marketing, and Events to activate campaigns that increase awareness, build pipeline, and drive engagement across the buyer journey.
What You’ll Do
* Execute marketing campaigns for state and local law enforcement
* Write briefs, coordinate assets, and manage campaign timelines
* Support field programs, digital campaigns, and cross-channel execution
* Work directly with customers to highlight and promote their stories on how they are advancing public safety
* Own calendar planning and campaign alignment
* Track campaign performance and support regular reporting
What You Bring
* 5–8 years of experience in field marketing, campaign execution, or vertical marketing
* Strong written communication, project management, and stakeholder engagement
* Familiarity with U.S. law enforcement or government audiences a plus
* Experience working with Salesforce, HubSpot, or similar tools preferred
* Ability to manage multiple projects and stay focused on detail and outcomes
AI Expectations in This Role
You’ll use AI to generate draft messaging, repurpose content, summarize campaign reports, and support workflow automation. You’ll be expected to identify ways AI can increase your speed and help deliver more effective campaigns to your segment.
Alignment with Axon’s Values
* Aim Far – You elevate how we reach, support, and engage law enforcement
* Win Right – You act with empathy and accountability in a high-trust space
* Own It – You manage campaigns from concept to results
* Join Forces – You collaborate deeply with internal and external stakeholders
* Be Obsessed – You advocate for the end customer
* Expect Candor – You offer clear, constructive input across your team
90 Days at Axon
First 30 Days
* Meet key partners and review live campaigns and plans
* Understand segmentation, messaging, and priorities
First 60 Days
* Launch or optimize 2-3 campaigns and contribute to messaging development
* Align plans that support demand gen and sales
90 Days & Beyond
* Fully own campaign execution for key Law Enforcement programs
* Help build playbooks for future public safety GTM work
Benefits that Benefit You
* Competitive salary and 401k with employer match
* Discretionary paid time off
* Paid parental leave for all
* Medical, Dental, Vision plans
* Fitness Programs
* Emotional & Mental Wellness support
* Learning & Development programs
* And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Base Pay Range$112,500—$180,000 USDDon’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.
More to explore
… government audiences a plus * Experience working with Salesforce …
Success metrics mentioned
… Events to activate campaigns that increase awareness, build pipeline …
… alignment * Track campaign performance and support regular reporting What You Bring * 5–8 years of …
Cross-functional partners mentioned
… law enforcement, you’ll be responsible for supporting sales team requests, partnering with the events team on …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
04Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 02
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.