LangChain · Marketing
San Francisco, CAOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… industries. - Experience with PLG motions, onboarding, activation, lifecycle marketing, or self-serve adoption. - Experience with …”
Retention and reactivation programs are core here.
Website / CRO
“… help define how Fleet shows up across the website …”
Experimentation cadence and on-site conversion live here.
ABM
“… enterprise deals, including enablement, customer-facing storytelling, competitive support, account-based campaigns, or executive-facing collateral. - Experience building …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… onboarding, activation, lifecycle marketing, or self-serve adoption. - Experience with field marketing, demand generation, partner marketing …”
Partner-sourced leads and event programs are core here.
Product-led growth
“… Fleet to market across both sales-led and product-led growth motions. You’ll work on positioning and messaging, …”
In-product activation and expansion loops are typically in scope.
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… industries. - Experience with PLG motions, onboarding, activation, lifecycle marketing, or self-serve adoption. - Experience with …
Why it matters here: Retention and reactivation programs are core here.
… help define how Fleet shows up across the website …
Why it matters here: Experimentation cadence and on-site conversion live here.
… enterprise deals, including enablement, customer-facing storytelling, competitive support, account-based campaigns, or executive-facing collateral. - Experience building …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
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LangChain
LangChain has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.
With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world.
Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater.
We’re looking for a Product and Solutions Marketing Manager to help drive go-to-market for LangSmith Fleet and build the solutions marketing motion around enterprise AI adoption.
Fleet is LangChain’s product for bringing agents to every team in an organization. It enables anyone to build, use, and manage agents with natural language, while giving organizations the security, observability, and API extensibility they need to deploy agents across the business.
This role will help shape how we take Fleet to market across both sales-led and product-led growth motions. You’ll work on positioning and messaging, product launches, content, enablement, campaigns, customer storytelling, and cross-functional programs in partnership with product, sales, education, and marketing.
The audience is broad and nuanced: technical buyers who care about security, observability, integrations, APIs, and governance; technical champions who want to extend and operationalize agents; and nontechnical users who need to understand what agents can do for their day-to-day work. You’ll help translate a rapidly evolving product into clear stories, content, and programs that drive awareness, adoption, and revenue.
You’ll also help turn LangChain’s broader platform story into industry-specific solutions. That includes developing campaigns, collateral, and sales enablement for targeted enterprise segments such as financial services, healthcare, and life sciences. You’ll work closely with product, sales, demand generation, field marketing, education, and customer-facing teams to translate customer problems into clear narratives, programs, and assets that support pipeline and revenue.
Help launch new Fleet capabilities in a fast-moving market. You’ll partner with product and GTM teams to bring new features and use cases to market.
Develop positioning and messaging for Fleet. You’ll help define how Fleet shows up across the website, sales materials, launch assets, campaigns, product pages, and customer-facing content.
Create content that helps different audiences understand and adopt Fleet. This may include launch blogs, solution briefs, use case pages, customer stories, comparison pages, demo narratives, sales decks, guides, and campaign assets.
Build enablement for a sales-led motion. You’ll help equip sales and customer-facing teams with talk tracks, objection handling, discovery questions, demo narratives, competitive context, and materials that help them speak to technical buyers and business stakeholders.
Partner with demand generation on campaigns. You’ll help turn product narratives, use cases, launches, and customer insights into campaigns that drive pipeline and product adoption.
Stay close to customers and the market. You’ll synthesize customer conversations, sales feedback, product usage signals, competitive activity, and market trends into insights that improve our messaging, roadmap inputs, and GTM strategy.
Develop solution narratives for priority industries and enterprise use cases. Initial focus areas include financial services, healthcare, and life sciences, with room to expand based on GTM priorities.
Partner with demand generation, field marketing, and sales on integrated campaigns. You’ll create campaign materials and collateral for targeted enterprise motions. This may include solution briefs, industry landing page copy, campaign messaging, and webinar narratives.
Build sales enablement for enterprise conversations. You’ll create materials that help account teams explain LangChain’s value in regulated and complex environments, including industry talk tracks, use case maps, executive-ready decks, and objection handling.
Translate customer and field insights into repeatable sales plays. You’ll work with sales, solutions, and customer-facing teams to understand what resonates in the field and turn that into reusable messaging, collateral, and campaign programs.
You have 2–4+ years of experience in product marketing, developer marketing, solutions marketing, enterprise marketing, or a related GTM role.
You’ve worked on technical products, developer tools, AI/ML products, B2B SaaS, infrastructure, automation, productivity tools, or platform products.
You can translate technical concepts into clear customer-facing messaging. You don’t need to be an engineer, but you should be comfortable learning technical products and asking good questions.
You’re excited by a product that serves multiple audiences: developers, technical buyers, operators, admins, and nontechnical end users.
You understand how sales-led and product-led motions can work together. You can create materials that help sales teams win while also helping self-serve users understand and adopt the product.
You understand enterprise marketing. You know how to create assets and campaigns for complex buying committees, regulated industries, and sales-led motions.
You write clearly and quickly. You can turn a product capability, customer problem, or technical workflow into useful content or enablement without a long ramp.
You like working cross-functionally. You’ll partner closely with product, sales, demand generation, field marketing, devrel, education, customer-facing teams, and the broader marketing team.
You’re comfortable with ambiguity and iteration. Fleet is evolving quickly, and the market for workplace agents is still being defined. You’re excited to ship, learn, and improve.
You have genuine curiosity about agents, enterprise AI adoption, and how they will change how teams work.
You use AI tools in your own work and are interested in finding new ways to increase your effectiveness with them.
Experience marketing developer tools, AI products, automation products, productivity tools, or enterprise SaaS platforms.
Familiarity with the LLM, agent, or AI application development ecosystem.
Experience supporting both technical buyers and business or end-user audiences.
Experience partnering with sales on enterprise deals, including enablement, customer-facing storytelling, competitive support, account-based campaigns, or executive-facing collateral.
Experience building industry or solutions marketing programs for financial services, healthcare, life sciences, public sector, or other regulated industries.
Experience with PLG motions, onboarding, activation, lifecycle marketing, or self-serve adoption.
Experience with field marketing, demand generation, partner marketing, or integrated campaigns.
You’ll help define a new category. Fleet is bringing agents from developer experiments into everyday work across companies.
You’ll work on a product with both end-user pull and enterprise depth. Fleet is easy to try, but also deeply connected to LangSmith’s security, observability, evaluation, deployment, and API capabilities.
Your work will directly shape how the market understands Fleet and LangChain’s enterprise platform. This is a high-impact role with room to influence messaging, launches, content, campaigns, enablement, and GTM strategy.
You’ll help build a solutions marketing motion from an early stage. There is room to shape how LangChain tells industry-specific stories, supports enterprise campaigns, and enables the field.
You’ll join a small, fast-moving team. You’ll get real scope, close access to product and GTM leaders, and the ability to ship meaningful work quickly.
Agents are where software is heading. LangChain is at the center of that shift, and you’ll help tell the story of how agents move from prototypes to real usage across companies.
Compensation $125,000 to $165,000 + Equity
Compensation Philosophy:
We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.
Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.
More to explore
… onboarding, activation, lifecycle marketing, or self-serve adoption. - Experience with field marketing, demand generation, partner marketing …
Why it matters here: Partner-sourced leads and event programs are core here.
… Fleet to market across both sales-led and product-led growth motions. You’ll work on positioning and messaging, …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… a fast-moving market. You’ll partner with product and GTM teams to bring new features and use …
Success metrics mentioned
… into clear narratives, programs, and assets that support pipeline and revenue. WHAT YOU’LL DO PRODUCT MARKETING …
… content, and programs that drive awareness, adoption, and revenue …
… regulated industries. - Experience with PLG motions, onboarding, activation …
Responsibility patterns called out
… features and use cases to market. - Develop positioning and messaging for Fleet. You’ll help define …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
Product marketing angle
If this reflects your real background, emphasize: launches, positioning, and messaging, sales enablement and ICP work, and competitive intelligence
Why we suggest this: posting mentions develop positioning and messaging.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 19, 2026.