Lio (formerly askLio) · Product Marketing
Munich OfficeOnsite
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Role read
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Worth noticing
Pipeline
“… translate product innovation into compelling stories that drive pipeline …”
Own end-to-end campaign execution
“… studies, and objection-handling frameworks - Lead product launches end-to-end …”
Product
“… - Conduct market, competitor, and customer research to sharpen our positioning - Collaborate closely with Product …”
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Success metrics mentioned
… translate product innovation into compelling stories that drive pipeline …
Responsibility patterns called out
… studies, and objection-handling frameworks - Lead product launches end-to-end …
Cross-functional partners mentioned
… - Conduct market, competitor, and customer research to sharpen our positioning - Collaborate closely with Product …
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Step 1
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Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the ICP / persona work structured between product marketing and sales?
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Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
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| Customer & Growth Product Marketing Lead San Francisco, CA | gleanwork | Product Marketing | Onsite |
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| Founding Product Marketing Manager San Francisco office | plain | Product Marketing | Onsite |
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| Group Manager, Product Marketing Mason, OH; Minnetonka, MN | atricure | Product Marketing | Onsite |
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| Lead Product Marketing Manager, Developer Experience US-CA-Menlo Park | snowflake | Product Marketing | Onsite |
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| Lead Product Marketing Manager Petaling Jaya, Malaysia | grab | Product Marketing | Onsite |
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Lio (formerly askLio)
Beyond this listing, Lio (formerly askLio) doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
You’re not just crafting messaging; you’re shaping how the market understands AI-driven procurement. As Product Marketing Manager at Lio, you translate product innovation into compelling stories that drive pipeline, adoption, and category leadership.
In this role, you will:
Define and refine Lio’s positioning, messaging, and value propositions
Translate product features into clear customer outcomes and differentiated narratives
Enable Sales with pitch decks, battle cards, case studies, and objection-handling frameworks
Lead product launches end-to-end, from narrative to go-to-market execution
Conduct market, competitor, and customer research to sharpen our positioning
Collaborate closely with Product, Growth, and Sales to align roadmap and messaging
You’re a good fit for this role if you:
Have 2–5 years of experience in product marketing, B2B SaaS marketing, or a similar role
Think strategically but execute hands-on
Can simplify complex AI or technical topics into sharp, compelling messaging
Understand enterprise buyers and multi-stakeholder sales cycles
Thrive in fast-paced, high-growth environments
At Lio, you’ll define how a new category of AI Agents is positioned in the enterprise market. Your messaging will influence strategic deals, product direction, and brand perception. Move fast, own the narrative, and help build a category-defining AI company. Are you in?
Have questions about the role? Feel free to reach out to Anika!
Apply before August 21, 2026.