lightfield · Product Marketing
HQ: San FranciscoOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“ABOUT LIGHTFIELD Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. …”
Retention and reactivation programs are core here.
SEO / content
“… a developer/data/AI-adjacent space. - Background that blends content marketing and product marketing rather than narrow specialization …”
Organic traffic and editorial cadence are typical scope.
Google Tag Manager
“… company. You'll work directly with the founders and GTM team to create content that helps prospects …”
HubSpot
“… when a prospect is evaluating Lightfield against Salesforce, HubSpot …”
Salesforce
“… on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
ABOUT LIGHTFIELD Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. …
Why it matters here: Retention and reactivation programs are core here.
… a developer/data/AI-adjacent space. - Background that blends content marketing and product marketing rather than narrow specialization …
Why it matters here: Organic traffic and editorial cadence are typical scope.
Tools mentioned
… company. You'll work directly with the founders and GTM team to create content that helps prospects …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Founding Product Marketing Manager San Francisco office | plain | Product Marketing | Onsite |
|
| Product Marketing Manager New York | Modal |
lightfield
lightfield has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights, so nothing slips through the cracks.
We’re rethinking CRM from first principles. Instead of forcing teams to maintain rigid systems, Lightfield learns from how companies actually work, adapting, automating, and surfacing the insight that drives growth. We’re building the CRM platform we always wished existed: fast, intelligent, and genuinely helpful.
We are backed by Greylock, Lightspeed, and Coatue, and our founders previously built Tome, a generative AI presentation product used by over 25 million people. Before Lightfield, our team worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce.
We've shipped a product founders love, with over 5,000 companies signing up since our launch in November, and are now in a race to cement category leadership. Our product is technically differentiated, our customers are vocal fans, and our story is ready to be told well—we just need someone who can tell it.
We're hiring a Product Marketing Manager to turn product depth and customer insight into the content that drives our go-to-market. This isn't a strategy-first PMM role. It's a high-output, hands-on role for someone who learns fast, writes exceptionally well, and can ship polished work at the pace of an early-stage company.
You'll work directly with the founders and GTM team to create content that helps prospects understand what Lightfield does, helps customers see themselves in our story, and gives our sales team the materials they need to win. Over time, you'll help shape how we talk about the product and the category—but you'll earn that influence through the quality of what you ship.
Create content that explains how the product works. Write product walkthroughs, feature breakdowns, and educational content that makes Lightfield's technical depth accessible. You'll turn complex product capabilities into clear, compelling narratives that resonate with founders and sales leaders.
Turn customer conversations into proof. Work closely with customers and the GTM team to produce customer stories, case studies, and proof points that show real outcomes. This is our most powerful growth lever—word-of-mouth runs on stories worth repeating.
Build sales enablement materials. Create battle cards, comparison pages, one-pagers, and competitive collateral that help our sales team win deals. You'll own the materials that show up in the room when a prospect is evaluating Lightfield against Salesforce, HubSpot, or the status quo.
Ship launch and feature content. Partner with product and founders on launches—positioning new features, writing release content, and creating the assets that bring product updates to market.
Produce product videos and demos. Create product walkthroughs, demo videos, and visual content that let prospects experience Lightfield before they sign up.
Refine messaging through execution. You'll help sharpen our positioning not by debating frameworks in a conference room, but by shipping content, seeing what lands, and iterating. The best messaging insights will come from the work itself.
You're an exceptional writer with high output. You produce clear, precise, credible content—quickly. You have strong taste and can tell the difference between marketing that sounds good and marketing that actually works. Your portfolio shows real artifacts, not decks about artifacts.
You learn fast. You can absorb a technical product, a competitive landscape, and a customer's world in weeks, not months. You have clear evidence of slope—you've ramped into unfamiliar domains and produced strong work before anyone expected you to.
You're technically curious. You don't need to be an engineer, but you're genuinely interested in how products work under the hood. You can engage with technical concepts—data models, integrations, AI capabilities—and explain them simply without dumbing them down.
You're a builder, not a bureaucrat. You've worked at an early-stage company (or operate like someone who has). You're energized by ambiguity, comfortable without a content calendar handed to you, and excited to produce a lot of real work rather than manage process.
You're commercially minded. You understand that content exists to drive business outcomes. You think about what a prospect needs to hear at each stage of the funnel, and you build for that.
You're passionate about startups and modern GTM. You're excited about how AI is reshaping the tools teams use to sell, and you want to help define how a new category gets built.
Experience at a technical product company or in a developer/data/AI-adjacent space.
Background that blends content marketing and product marketing rather than narrow specialization in one.
Experience creating product demos, video content, or customer stories.
2–5 years in product marketing, content marketing, technical marketing, sales enablement, or a similarly writing-heavy role.
Competitive salary
Meaningful early equity
Health insurance (medical, dental, vision)
3 weeks of PTO
11 paid company holidays + we enjoy a winter holiday break
3 months of paid family leave
Wednesdays work from home
Regular team dinners, events, offsites, and retreats
401k plan
Other perks include: commuter and lunch stipend
More to explore
… when a prospect is evaluating Lightfield against Salesforce, HubSpot …
… on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce …
Responsibility patterns called out
… runs on stories worth repeating. - Build sales enablement materials. Create battle cards, comparison pages, one-pagers, …
Cross-functional partners mentioned
… themselves in our story, and gives our sales team the materials they need to win. Over …
… - Ship launch and feature content. Partner with product and founders on launches—positioning new features, writing …
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Product Marketing |
| Onsite |
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| Group Manager, Product Marketing Mason, OH; Minnetonka, MN | atricure | Product Marketing | Onsite |
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| Lead Product Marketing Manager, Developer Experience US-CA-Menlo Park | snowflake | Product Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.