Modal · Product Marketing
New YorkOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Product-led growth
“… you aren't an engineer yourself. We're a product-led growth (PLG) company with an enterprise sales approach, …”
In-product activation and expansion loops are typically in scope.
Google Tag Manager
“… role you will: - Partner with leadership on GTM strategy, messaging, and product launch strategy - …”
Develop positioning and messaging
“… strategy, messaging, and product launch strategy - Develop positioning that lands with AI and ML Engineers, …”
Sales
“… progress. You'll also work closely with the Sales team to understand what resonates in deals and …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… you aren't an engineer yourself. We're a product-led growth (PLG) company with an enterprise sales approach, …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… role you will: - Partner with leadership on GTM strategy, messaging, and product launch strategy - …
Responsibility patterns called out
… strategy, messaging, and product launch strategy - Develop positioning that lands with AI and ML Engineers, …
Cross-functional partners mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Founding Product Marketing Manager San Francisco office | plain | Product Marketing | Onsite |
|
| Product Marketing Manager HQ: San Francisco |
Modal
Beyond this listing, Modal doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
AI needs a new infrastructure layer. We're building it at Modal.
Every era of computing brought new workloads that previous infrastructure couldn't support: mainframes, databases, and the cloud. Each time, the company that rebuilt the layer underneath defined the decade. AI is no different, except it touches everything instead of one slice, and the window to build the layer underneath it is open right now.
Our customers include category-defining companies like Lovable, Ramp, Cognition, DoorDash, and Suno. They rely on Modal for instant GPU access, sub-second container starts, and native storage, so it's simple to serve low-latency inference, fine-tune models, and access production-ready sandboxes at scale.
We recently raised a $355M Series C at a $4.65B valuation, led by General Catalyst and Redpoint Ventures. We've crossed $300M+ ARR and grown fivefold since September.
Our team includes creators of popular open-source projects (e.g.,Seaborn,Luigi), academic researchers, international olympiad medalists, and experienced engineering and product leaders with decades of experience.
We have a product that engineers love, a rapidly growing customer base, and a compelling story that becomes challenging to maintain as both evolve. We need someone to tackle a significant portion of this challenge: positioning, crafting copy across all platforms, developing launch strategies, enabling sales, and creating supporting content.
You will collaborate with our Head of Product Marketing to ensure that our narrative remains clear and relevant as we progress. You'll also work closely with the Sales team to understand what resonates in deals and lead initiatives such as case studies, videos, and product updates.
Your writing will target ML engineers and technical buyers, so you'll need enough understanding to establish credibility with this audience, even if you aren't an engineer yourself. We're a product-led growth (PLG) company with an enterprise sales approach, so you'll navigate both environments effectively.
In this role you will:
Partner with leadership on GTM strategy, messaging, and product launch strategy
Develop positioning that lands with AI and ML Engineers, along with technical decision makers
Own the narrative and copy across all of our surfaces (web, video, email, social, events) to ensure it communicates our value proposition and vibe clearly and consistently
Optimize distribution across key channels (i.e. Twitter, LinkedIn, YouTube, etc)
Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
Take the lead in driving content initiatives, specifically around case studies, video, product updates
5+ years of experience in product marketing within developer tools and/or AI.
Strong understanding of the fundamentals of our space - you don’t need to be an engineer, but you should be comfortable communicating technical concepts to engineers
You get we’re marketing to humans (and now their agents). And those people make purchasing decisions. So you’re comfortable jumping between B2C/PLG and an enterprise sales motion
Excellent writing, editing, and communication skills. You have good taste and take pride in doing great work, even on small details
Excel at crafting positioning and messaging that resonates with practitioner and technical buyers alike
Have a track record of successful product launches that drove measurable business impact
Ability to work in-person in a fast-paced, high-growth startup environment
More to explore
… progress. You'll also work closely with the Sales team to understand what resonates in deals and …
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Product marketing angle
If this reflects your real background, emphasize: launches, positioning, and messaging, sales enablement and ICP work, and competitive intelligence
Why we suggest this: posting mentions develop positioning and messaging.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Product Marketing |
| Onsite |
|
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| Lead Product Marketing Manager, Developer Experience US-CA-Menlo Park | snowflake | Product Marketing | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.