BITGO HOLDINGS, INC. · Product Marketing
New York, United StatesOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Google Tag Manager
“… trading, derivatives, and financing solutions Develop and execute GTM strategies for new product launches, features, and …”
Pipeline
“… with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events Develop …”
Revenue
“… prime brokers, and liquidity providers Sales Enablement & Revenue Impact Build high-impact sales materials including decks, …”
Sales enablement
“… trading venues, prime brokers, and liquidity providers Sales Enablement & Revenue Impact Build high-impact sales materials …”
Sales
“… case studies, and pitch narratives Partner directly with Sales and Trading teams to improve win rates …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Tools mentioned
… trading, derivatives, and financing solutions Develop and execute GTM strategies for new product launches, features, and …
Success metrics mentioned
… with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events Develop …
… prime brokers, and liquidity providers Sales Enablement & Revenue Impact Build high-impact sales materials including decks, …
Responsibility patterns called out
… trading venues, prime brokers, and liquidity providers Sales Enablement & Revenue Impact Build high-impact sales materials …
Cross-functional partners mentioned
… case studies, and pitch narratives Partner directly with Sales and Trading teams to improve win rates …
… grow one of the most strategic parts of the business. You will partner closely with Product …
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Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
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Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Product Marketing Lead Remote | code-metal | Product Marketing | Onsite |
|
| Product Marketing Manager New York, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
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| Product Marketing Manager Palo Alto, California, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
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| Product Marketing Manager San Francisco, California, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
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| Product Marketing Manager, Prime / OTC Palo Alto, California, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
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| Product Marketing Manager, Prime / OTC San Francisco, California, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
BITGO HOLDINGS, INC.
BITGO HOLDINGS, INC. has 6 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.
This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.
We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.
You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.
Go-to-Market Strategy (Prime / OTC)
Sales Enablement & Revenue Impact
Product Partnership
Marketing & Growth
Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.
Benefits may vary based on location.
Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.
Apply before August 21, 2026.
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