ramp · Product Marketing
LondonOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Pipeline
“… Product, Sales, Growth, and Marketing to drive awareness, pipeline …”
Revenue
“… The median Ramp customer saves 5% and grows revenue 16% in their first year – far …”
Own end-to-end campaign execution
“… everyone is a builder who owns problems end to end and makes consequential decisions that shape …”
Sales enablement
“… and Marketing teams - Create and scale sales enablement assets, including pitch decks, battle-cards, demo narratives, …”
Sales
“… Enterprise & International Product Marketing team and work day-to-day alongside our GM Europe, dedicated sales team …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Success metrics mentioned
… Product, Sales, Growth, and Marketing to drive awareness, pipeline …
… The median Ramp customer saves 5% and grows revenue 16% in their first year – far …
Responsibility patterns called out
… everyone is a builder who owns problems end to end and makes consequential decisions that shape …
… and Marketing teams - Create and scale sales enablement assets, including pitch decks, battle-cards, demo narratives, …
Cross-functional partners mentioned
Use this posting to prepare
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Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Customer & Growth Product Marketing Lead San Francisco, CA | gleanwork | Product Marketing | Onsite |
|
| Customer & Growth Product Marketing Lead Mountain View, CA |
ramp
ramp has 3 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
Ramp is looking for a Product Marketing Manager to help establish and scale our presence across the UK and Europe. As one of the first marketing hires dedicated to the region, you’ll play a critical role in defining how Ramp enters, positions, and grows in new markets.
You’ll uncover customer, competitive, and market insights that shape our go-to-market strategy, develop messaging and positioning that resonates with local buyers, and partner closely with Product, Sales, Growth, and Marketing to drive awareness, pipeline, and adoption. This is a rare opportunity to build a regional product marketing function from the ground up, shaping everything from positioning and launches to competitive strategy and market expansion.
You’ll sit within Ramp’s Enterprise & International Product Marketing team and work day-to-day alongside our GM Europe, dedicated sales team, and growth marketing lead.
This role is based in London and requires someone with deep instincts for how UK businesses evaluate and purchase financial software. We’re looking for someone who has helped launch and scale a product in a new market before, thrives in ambiguity, and is excited by the opportunity to help shape Ramp’s expansion across Europe from the ground up.
Shape positioning and messaging for the UK and future European markets, defining how Ramp differentiates itself and resonates with local finance leaders
Develop and maintain market-specific messaging frameworks, value propositions, competitive differentiation, and customer narratives that support demand generation, sales, and product adoption
Test messaging, optimize demand generation campaigns, and improve conversion across TOFU in partnership with growth marketing
Lead product and market launches as we expand to more countries across Europe, partnering with Product, Communications, Sales, and Marketing teams
Create and scale sales enablement assets, including pitch decks, battle-cards, demo narratives, one-pagers, and customer-facing collateral
Provide PMM support for initiatives in other international markets
7+ years of experience, including 5+ years in B2B Product Marketing
Based in London with strong familiarity with UK business culture and buying behaviors
Experience launching and scaling products in a new market, region, or business line
Strong customer research, positioning, and messaging skills
Exceptional written and verbal communication skills
Proven ability to influence cross-functional stakeholders and drive alignment across teams
Comfortable operating in ambiguity and building new programs from scratch
Fluent in AI tools as a core part of how you work
Experience in fintech, financial services, or B2B software serving finance teams
Experience supporting international expansion or market entry initiatives
Familiarity with GDPR, UK financial regulations, and regional compliance considerations
Experience at a high-growth startup or scale-up
Deep knowledge of the UK SMB and mid-market finance ecosystem
Flexible PTO
Centralized home-office equipment ordering
Health and wellness stipend
Budget for intra-office travel
Weekly coffee stipend
100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
One Medical annual membership
401(k), including employer match on contributions made while employed by Ramp
Fertility HRA (up to $10,000 per year)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
Pet insurance
In-office perks: lunch, snacks, drinks, and more
Relocation support to NYC or SF (as needed)
Group medical, dental, and vision coverage through Sun Life
Life, AD&D, and disability coverage
Fertility drug coverage (up to $4,000 lifetime)
Group Retirement Plan with employer match (RRSP + DPSP)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
Employee Assistance Program and virtual care through Lumino Health
Private medical insurance through Freedom Elite
Virtual GP and at-home care via eMed x Livi
Workplace pension through Penfold, with salary sacrifice option
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay
If you are being referred for the role, please contact that person to apply on your behalf.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
More to explore
… Enterprise & International Product Marketing team and work day-to-day alongside our GM Europe, dedicated sales team …
… go-to-market strategy, develop messaging and positioning that resonates with local buyers, and partner closely with Product …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Onsite |
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| Lead Product Marketing Manager, Developer Experience US-CA-Menlo Park | snowflake | Product Marketing | Onsite |
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| Lead Product Marketing Manager Petaling Jaya, Malaysia | grab | Product Marketing | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.