Senior Customer Marketing Manager

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!

As a Senior Customer Marketing Manager at Recorded Future, you will serve as the strategic owner of our customer advocacy program — the primary focus of this role. The vast majority of your work will center on identifying, developing, and scaling the customer stories, relationships, and proof points that build Recorded Future’s credibility in the market. You will also provide support to the broader customer marketing team on campaigns, as well as retention and upsell initiatives.

You will operate as a key partner to Sales, Customer Success, Product Marketing, and Demand Generation — translating the voice of the customer into proof points that move prospects and expand existing accounts.

* Please note that this role requires working from the Recorded Future office in Boston, MA at least 3 days per week

What You’ll Do

Customer Advocacy & Storytelling (Primary Focus)

• Own and scale Recorded Future’s customer advocacy program, identifying and nurturing a pipeline of customer advocates across segments, geographies, and verticals.
• Lead the end-to-end development of high-quality case studies, video testimonials, executive quotes, and other proof-point assets that support marketing and sales motions.
• Innovate on storytelling formats — including video, social media, digital and physical events, and interactive content — to bring customer success stories to life in differentiated ways.
• Maintain and grow Recorded Future’s presence on third-party review platforms (G2, Gartner Peer Insights, etc.) through structured review campaigns and advocacy outreach.
• Source and prepare customers for speaking engagements, conference panels, webinars, and media opportunities in close partnership with Field Marketing and Customer Success.
• Build and maintain strong relationships with a growing community of customer advocates, serving as their primary point of contact and ensuring they feel valued and supported.
• Define and own the measurement framework for the advocacy program, including asset pipeline health, third-party review performance, and advocate engagement.

Customer Marketing Team Support

While advocacy is your primary ownership, you will periodically support the Customer Marketing organization on broader customer marketing campaign work. This may include:

• Contributing to upsell and cross-sell campaign execution in collaboration with Sales and Customer Success, where bandwidth allows.
• Establish and track pipeline contribution metrics for customer marketing campaigns, reporting on influenced revenue, upsell conversions, retention impact, and campaign ROI to senior leadership.
• Act as the voice of the customer within campaign strategy discussions, bringing insights from advocacy conversations and customer feedback into campaign design.

What Success Looks Like

30 Days

• Develop a thorough understanding of Recorded Future’s customer base, existing advocacy assets and advocacy program, messaging architecture, and current campaign infrastructure.
• Build strong working relationships with key stakeholders in Sales, Customer Success, Product Marketing, Legal, and Demand Generation.
• Identify immediate gaps and opportunities in the advocacy program and begin mapping the existing advocate pipeline.

60 Days

• Begin cultivating relationships with customer advocates and collecting new customer evidence.
• Develop and begin executing a 6–12 month roadmap covering advocacy asset development and third-party review campaigns.
• Support the Customer Marketing organization on at least one broader customer marketing initiative.

90 Days

• Deliver first wave of advocacy assets — at minimum one case study or video testimonial.
• Cultivate relationships with key customer advocates and develop a plan for scaling the advocate program.
• Establish a clear cadence for advocate outreach and content development.

1 Year

• Nurture a robust advocate community that drives a healthy pipeline of customer content based on business needs.
• Drive measurable growth in third-party review presence and brand credibility metrics.
• Be recognized as a strategic leader and go-to expert for customer voice across the organization.
• Demonstrate meaningful contribution to broader customer marketing initiatives through strong collaboration with the team.

What You’ll Bring

• 7+ years of marketing experience with a strong focus on customer advocacy, customer storytelling, or content marketing — with demonstrated ownership of an advocacy program or equivalent.
• Proven track record of developing and managing executive-level customer relationships and translating those relationships into compelling marketing assets.
• Deep expertise in end-to-end content development: case studies, video testimonials, executive quotes, review campaigns, and speaker sourcing.
• Experience maintaining and growing third-party review platform presence (G2, Gartner Peer Insights, etc.).
• Strong cross-functional collaboration skills — experienced in working alongside Sales, Customer Success, Marketing, and Executive stakeholders.
• Excellent storytelling, communication, and presentation skills, with a proven ability to make complex ideas accessible and persuasive.
• Familiarity with customer marketing campaigns and support of upsell, cross-sell, and retention motions is a plus.
• Self-starter who operates with a high degree of autonomy and thrives in a fast-paced, dynamic environment.
• Cybersecurity industry experience preferred.

The base salary range for this full-time position is $149,000-$209,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.

#LI-Hybrid

Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers.

Want more info? 
Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Linkedin, Instagram & Twitter: What’s happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles.  By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.

If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com 

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.

Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.

Recorded Future maintains a drug-free workplace.

Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.

Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.

Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.