Poshmark · Growth
Redwood City, California, USARemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… meet the role's in-office requirements. Skills & Expertise - Hands-on expertise across paid social, paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… strategy, channel architecture, and activation roadmap across Paid Social (Meta, TikTok, X, Pinterest, and emerging platforms), …”
Creative iteration speed and channel-level attribution matter here.
Marketing ops / analytics
“… - Define and own the measurement philosophy and attribution approach across all paid channels, including advanced …”
Systems ownership and reporting usually anchor this work.
Google Analytics
“… Google Analytics …”
Revenue
“… and strategic voice in executive-level discussions around growth, revenue …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… meet the role's in-office requirements. Skills & Expertise - Hands-on expertise across paid social, paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… strategy, channel architecture, and activation roadmap across Paid Social (Meta, TikTok, X, Pinterest, and emerging platforms), …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… - Define and own the measurement philosophy and attribution approach across all paid channels, including advanced …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… Google Analytics …
Success metrics mentioned
… and strategic voice in executive-level discussions around growth, revenue …
… markets. - Set the strategy, channel architecture, and activation roadmap across Paid Social (Meta, TikTok, X, …
… - Define and own the measurement philosophy and attribution approach across all paid channels, including advanced …
… and incrementality testing. - Build and maintain robust reporting frameworks that clearly connect paid media investment …
Responsibility patterns called out
… and business KPIs. - Deliver regular performance reviews, forecasting …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Paid Media Analyst | Growth and Transformation Charlotte, NC; New York City, NY | redventures | Paid Acquisition | Onsite |
|
| Associate Director, Paid Media & Growth New York, NY, United States | sia | Paid Acquisition | Hybrid |
|
| Associate Director, Paid Media & Growth Strategy - The Orchard United States, New York, New York | sonymusicentertainment | Paid Acquisition | Onsite |
|
| Associate Director, Paid Media & Growth Strategy - The Orchard United States, New York, New York | theorchard | Paid Acquisition | Onsite |
|
| Senior Account Strategist, Paid Media (Remote Canada) Remote - Canada | directive | Paid Acquisition | Remote |
|
| Senior Manager, Paid Media Remote in the United States or Canada (East Coast/ET) | sanity | Paid Acquisition | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
poshmark
poshmark has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.
Job Description
Poshmark is in a pivotal phase of expansion and we are seeking an exceptional Senior Director of Paid Media (Growth) to help drive the next chapter of growth. This is a rare opportunity to own the full paid media function at a consumer brand with global scale. Representing this search on behalf of our client, Pixis brings deep expertise in performance marketing and AI-powered advertising technology to ensure the right leader is identified for this critical role.
As Senior Director of Paid Media (Growth), you will serve as the senior-most leader overseeing the organization's paid media investment across performance and brand channels. Your core responsibilities will include:
Strategic Leadership
Translate company-wide business objectives into actionable, holistic, and channel-integrated paid media strategies that span both performance and brand activity.
Serve as a key stakeholder and strategic voice in executive-level discussions around growth, revenue, and marketing investment.
Align paid media strategy with broader marketing, product, and commercial goals to ensure cohesive brand and performance outcomes.
Team & Channel Ownership
Lead, mentor, and scale paid media teams responsible for both performance marketing and brand-building campaigns across global markets.
Set the strategy, channel architecture, and activation roadmap across Paid Social (Meta, TikTok, X, Pinterest, and emerging platforms), Search and Google Suite (SEM, Shopping, YouTube, DV360), Programmatic, Linear/CTV, and other key channels.
Establish and continuously optimize a rigorous test-and-learn framework to drive innovation, efficiency, and measurable business impact.
Measurement & Performance
Define and own the measurement philosophy and attribution approach across all paid channels, including advanced methodologies such as Media Mix Modeling (MMM) and incrementality testing.
Build and maintain robust reporting frameworks that clearly connect paid media investment to revenue, growth, and business KPIs.
Deliver regular performance reviews, forecasting, and strategic recommendations to senior leadership and cross-functional partners.
Cross-Functional Partnership
Partner closely with creative, data/analytics, product, and finance teams to ensure paid media programs are fully integrated and operationally sound.
Manage agency and vendor relationships, including direct publisher partnerships, RFP processes, and media planning workflows.
Identify and champion opportunities for incremental investment and expanded media mix to capture new growth levers.
The ideal candidate is a strategic, data-driven, and inspirational leader with deep hands-on paid media expertise and a proven track record of scaling growth for consumer-facing digital brands. You are someone with as much passion and drive as you are experience, with a desire to implement a bold new approach to a holistic paid media program.
You bring:
Required Qualifications
10+ years of paid media experience, with significant time spent in senior or director-level roles with full channel ownership.
Demonstrated experience working with apps and/or marketplace businesses, with a strong understanding of the unique performance dynamics of these environments.
Must be based in or willing to relocate to San Francisco, CA, with the ability to meet the role's in-office requirements.
Skills & Expertise
Hands-on expertise across paid social, paid search/SEM, programmatic, and video/linear channels with the ability to go deep when required.
Strong command of advanced measurement approaches, including MMM, incrementality, and attribution modeling.
Experience building and managing multi-channel media plans inclusive of both digital and traditional media, as well as direct publisher partnerships.
Proven track record of building, developing, and retaining high-performing teams across ad operations, account management, and channel specialists.
Exceptional communication skills with the ability to translate complex data and media strategy into clear, executive-level narratives.
Proficiency with leading analytics platforms (Google Analytics, Adobe Analytics, or equivalent) and a strong analytical mindset.
Experience working in or closely alongside a two-sided marketplace or e-commerce platform is strongly preferred.
Apply before August 22, 2026.
More to explore
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.