accorcorpo · Growth
Issy-les-Moulineaux, IDF, FranceOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… & PERFORMANCE Own and execute the full campaign lifecycle for ALL and Brands vehicles: brief intake, …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… and interpret data across dashboards, CDP, datalake, and attribution into actionable decisions Flag data quality issues …”
Systems ownership and reporting usually anchor this work.
Google Analytics
“… (e.g. Salesforce, MoEngage) Platform migration experience IA literacy & application Analytical skills, knowledge of Google Analytics …”
Salesforce
“… English Knowledge of common E-Mail Provider Tools (e.g. Salesforce …”
Pipeline
“… (subject lines, CTAs, variant logic, uplift tracking) Maintain pipeline integrity through the platform migration - pre-migration …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… & PERFORMANCE Own and execute the full campaign lifecycle for ALL and Brands vehicles: brief intake, …
Why it matters here: Retention and reactivation programs are core here.
… and interpret data across dashboards, CDP, datalake, and attribution into actionable decisions Flag data quality issues …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… (e.g. Salesforce, MoEngage) Platform migration experience IA literacy & application Analytical skills, knowledge of Google Analytics …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
accorcorpo
accorcorpo has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Accor est un leader mondial de l’hospitalité, offrant des expériences dans plus de 110 pays avec 5 700 hôtels, 10 000 restaurants et bars, ainsi que des espaces de bien‑être et de coworking. Le Groupe opère l’un des écosystèmes les plus diversifiés du secteur, grâce à plus de 45 marques hôtelières allant du luxe à l’économie, incluant des marques lifestyle via Ennismore. Accor s’engage à mener des actions concrètes en matière d’éthique des affaires, de tourisme responsable, de développement durable, d’engagement communautaire et de diversité & inclusion.
Avec son vaste portefeuille de 15 marques distinctives et puissantes couvrant les segments Premium, Midscale et Économique dans 48 pays, la région Europe & Afrique du Nord offre aux clients une large gamme d’expériences uniques.
Own the end-to-end execution and performance of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile),. Act as the operational and analytical backbone of the stream: bridging campaign execution with audience strategy, driving the technical orchestration of the personalisation stack, and ensuring activations are built on production-grade data and segmentation.
CAMPAIGN OWNERSHIP & PERFORMANCE
Own and execute the full campaign lifecycle for ALL and Brands vehicles: brief intake, scoring, framing, audience build, content coordination, validation, production, QA, send, monitoring
Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance
Run systematic A/B testing across sending, subject lines, content modules, and audience splits
PERSONALISATION STACK & PRODUCT INTERFACE
Day-to-day operational owner of dynamic content personalisation tool (briefing, module config, variant management, performance review)
Day-to-day operational owner of copy optimisation tool (subject lines, CTAs, variant logic, uplift tracking)
Maintain pipeline integrity through the platform migration - pre-migration gap analysis
Engage Central CRM on roadmap alignment, flagging ENA needs
DATA & AUDIENCE ACTIVATION
Partner with Data & CDP to build, maintain, and reuse priority segments aligned to NBA and ICP strategy, leveraging brand affinity to support ALL vs Brands arbitration
Pull and interpret data across dashboards, CDP, datalake, and attribution into actionable decisions
Flag data quality issues before they reach leadership
Apply commercial pressure rules to protect ALL & Brands contactable base integrity
OPERATIONAL PROCESS, REPORTING & STAKEHOLDER MANAGEMENT
Track and report on engagement KPIs (open, click, reactivity) and revenue KPIs (total vs incremental) per campaign vehicle
Design and interpret A/B tests across audience splits, sending parameters, subject lines, and content modules
Operate Asana as the single source of truth for validations, timelines, and task ownership
Coordinate production agency and translation workflows across 8 ENA languages
Act as ENA's operational voice in Central CRM and brand stakeholder forums: raise product needs, protect regional calendar
Business degree with focus on Marketing & Communication
Min. 4/8 years work experience in CRM/GRM, Loyalty and/or Marketing
CDP working knowledge & Personalisation tool familiarity
Data réconciliation across multiple sources
Experience in Tourism or Hotel Industry (Operations) is an advantage
Fluent in English
Knowledge of common E-Mail Provider Tools (e.g. Salesforce, MoEngage)
Platform migration experience
IA literacy & application
Analytical skills, knowledge of Google Analytics. Tableau
Customer-oriented & target group-focused
Strong communication & organizational skills
Informations diverses sur le poste :
Société : Accor SMI
Lieu de travail : Issy les Moulineaux
Statut : Cadre
Type de contrat : CDI
Durée du travail : Contrat Forfait Jours
Date prévisionnelle d'embauche : 07/2026
Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo
… English Knowledge of common E-Mail Provider Tools (e.g. Salesforce …
Success metrics mentioned
… (subject lines, CTAs, variant logic, uplift tracking) Maintain pipeline integrity through the platform migration - pre-migration …
… send, monitoring Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and …
… technical orchestration of the personalisation stack, and ensuring activation …
… and interpret data across dashboards, CDP, datalake, and attribution into actionable decisions Flag data quality issues …
… ALL & Brands contactable base integrity OPERATIONAL PROCESS, REPORTING & STAKEHOLDER MANAGEMENT Track and report on …
Responsibility patterns called out
… clients une large gamme d’expériences uniques. Own the end-to-end execution and performance of CRM programmes across …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.